New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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Bethanne Patrick's recommended reads for August include new fiction from Lydia Kiesling and Angie Kim, plus stories of cons, kidnapping and tennis. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-31 13:00:44 UTC ]
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With more adults and young adults looking for faith-based science fiction and fantasy books, publishers are responding by expanding imprints and new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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The collaboration aims to recommend Simon & Schuster authors and featured titles across Likewise's entertainment suite, which includes a newsletter, a mobile and TV app, and social media platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Bethanne Patrick's 10 recommended books for July include memoirs on mothers and art, histories of muscle and heat, a new caper from Colson Whitehead and more. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-29 19:18:11 UTC ]
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Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 07:00:00 UTC ]
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Dolly Parton's Imagination Library will expand its program to send children free books across all 58 California counties, Gov. Gavin Newsom announces. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-07 15:51:03 UTC ]
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Abu Dhabi's Sheikh Zayed Book Award adds an 'Editing of Arabic Manuscripts' category as it opens a new round of submissions. The post Sheikh Zayed Book Award Adds New Category, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-01 17:34:13 UTC ]
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Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It... Continue reading at AdWeek
[ AdWeek | 2023-06-01 12:00:00 UTC ]
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Bethanne Patrick's 10 recommended books for June include long-awaited fiction from Lorrie Moore and Jenny Erpenbeck, strong debuts and surprising histories. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-31 13:30:42 UTC ]
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The non-profit organization that mails millions of books a year to families with connections to Judaism, has relaunched and added online seminars to a program that takes 20 authors and illustrators for eight days in Israel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:34:43 UTC ]
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The independent bookselling community continues to grow, with membership in the American Booksellers Association reaching its highest levels in more than 20 years Continue reading at ABC News
[ ABC News | 2023-05-22 13:32:22 UTC ]
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A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Arachnophobic Harry Potter fans, rejoice. Developer Avalanche Software has added a new accessibility feature to Hogwarts Legacy that removes spiders from the game. The update coincides with the title’s arrival on PS4 and Xbox One today.The Hogwarts Legacy update (build 1140773) launched Thursday... Continue reading at Engadget
[ Engadget | 2023-05-05 19:42:15 UTC ]
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Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday
[ Digiday | 2023-05-05 04:01:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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