NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Kelly McMasters on Starting a Bookstore to Save Her Marriage

The first time I sliced open a box of books in my new bookshop, I breathed in deeply. The pulpy starch of the paper caught in the back of my throat, while the faint chemical sting of the new ink burned high in my nostrils. I imagined a world where this smell was a constant […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-09 08:53:39 UTC ]
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VIZ Manga subscription service releases English chapters the same time Japan gets them

VIZ Media has launched a new service that will make English versions of the latest chapters of select manga titles available to subscribers as soon as they're released in Japan. The service, called VIZ Manga, features manga published by Shogakugan and Shueisha and costs $2 a month. Its current... Continue reading at Engadget

[ Engadget | 2023-05-09 04:57:23 UTC ]
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AAP Meeting Looks at Publishing During a 'Dicey Time'

Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
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Have a look back at every Pulitzer Prize for Nonfiction winner of the 21st Century.

This afternoon, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for General Nonfiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor will gain entry to a very exclusive... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 14:30:42 UTC ]
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Have a look back at every Pulitzer Prize for Fiction winner of the 21st Century.

On Monday, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for Fiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor (if there is to be one; see 2012) will gain entry to […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 14:30:48 UTC ]
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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
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Literati Book Fairs Expand into Minneapolis with Start Reading Now Partnership

The arrangement will bring some 21 free Literati book fairs to Minneapolis schools in 2023 and will fund free books for kids in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-03 04:00:00 UTC ]
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Post-Easter US Print Sales Up 5 Percent in Late April

In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
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Jenny Odell on Timing Our Lives in Rhythm With the Earth

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-01 08:52:55 UTC ]
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iRobot's Roomba 694 drops back to $180, plus the rest of the week's best tech deals

Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget

[ Engadget | 2023-04-28 18:00:16 UTC ]
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The Most Influential Manga of All Time

The most influential manga of all time is the culmination of centuries of early Japanese art and emerged from the post-war era. Continue reading at Book Riot

[ Book Riot | 2023-04-26 10:32:00 UTC ]
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Lit Agent Sees 'No Shrinking Back' on DEI

Jevon Bolden, an activist for agents and authors of color, praises religion publishers' DEI intentions, then prods them for progress. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Freedom to Read Supporters Say It's Time to Get Louder

At an American Booksellers for Free Expression session, panelists discussed different approaches booksellers can take to fight book bans. Among the ideas floated were outreach to government officials, creating library-style “request for reconsideration of materials forms,” and improving Banned... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Never too late: over-50s urged to write fiction with prize for debut novel

Award launched at London book fair aims to help older authors take the plunge and submit a first workLondon book fair, which concluded earlier this month, always brings with it a flurry of headlines about debut authors signing six-figure publishing deals. Most of these have at least one thing in... Continue reading at The Guardian

[ The Guardian | 2023-04-23 09:00:35 UTC ]
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Los Angeles Times Book Prizes Winners Announced

The 43nd annual Los Angeles Times Book Prizes were awarded tonight at the University of Southern California's Bovard Auditorium. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-22 04:49:44 UTC ]
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Starting Salaries at Big Publishers Grow

Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Learn something new every day and save 77% off this top-rated app

If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World

[ PC World | 2023-04-18 08:00:00 UTC ]
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London Book Fair 2023: Brian Murray, the Ukrainian First Lady, and a Shocking Arrest Start the Show

On Day One in London, HarperCollins CEO Brian Murray said the publisher may still try to buy Simon & Schuster, Ukrainian first lady Olena Zolenska addressed the fair over video, and the floor was aflutter over the arrest of the foreign rights manager at French publisher Éditions La Fabrique... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Top publisher apologizes for slurs about 'East Germans'

The CEO and co-owner of media company Axel Springer apologized Sunday for making crude remarks about “East Germans” in text messages leaked to a rival newspaper Continue reading at ABC News

[ ABC News | 2023-04-16 11:47:52 UTC ]
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