The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
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My book, The Decline and Fall of IBM, is now available in paperback, on the iPad and Nook, as well as on the Kindle. A dozen other platforms plus an audio book will be available shortly, but these are the big ones. Over the weekend I received a very insightful message about the book from reader... Continue reading at Betanews
[ Betanews | 2014-06-16 00:00:00 UTC ]
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Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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Germany’s overall book sales rose slightly (0.2%) in 2013 to €9.54bn (£7.7bn),... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Glenn Britt, a former chairman and chief executive of Time Warner Cable and a leader in the pay-television industry for many years, died of cancer Wednesday at his New York City home at the age of 65. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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Time Inc. shares fell, marring the first day of trading after a spinoff from Time Warner Inc., on concern that the company's singular focus on magazines will hinder growth prospects as demand for... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-09 00:00:00 UTC ]
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Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News
[ BBC News | 2014-06-09 00:00:00 UTC ]
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The debut of BookCon on the last day of this year’s BookExpo America was a solid one, but there was room for improvement, especially in terms of crowd control. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-03 00:00:00 UTC ]
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On every level – literally and figuratively, BookCon was a sell-out with executives forced to cap attendance at 10,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Even though this is the first time Pat O’Brien has attended BEA, he’s not intimidated at the prospect of being surrounded by booksellers he’s never met before to talk about the highs and lows of his 35-year career as a sportscaster for radio and television and a celebrity journalist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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It all began, Emily St. John Mandel says, when she “thought it would be interesting to write about the life of an actor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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The Council of Literary Magazines and Presses has teamed up with the American Booksellers Association to revive the Firecracker Awards, which were last given in 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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With a byline long familiar to readers of the New York Times sports pages, Harvey Araton is also the author of six critically acclaimed nonfiction sports books, most recently the New York Times bestseller Driving Mr. Yogi: Yogi Berra, Ron Guidry and Baseball’s Greatest Gift. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network’s Adventure Time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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W H Smith has defended its customer service record after being voted the worst retailer in the UK... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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