Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well as a pseudo-sports marketer in WWE. But National Geographic continues to flex its social media muscle, as it has for months shown a predilection for offering viewers visually stunning photos and videos from around the world. According to Shareablee, it is currently the No. 1 brand for social engagement. It has 34 million followers on Instagram alone. What's more, National Geographic Travel is No. 13 on the data company's Q3 ratings. So it seems abundantly clear that the Washington, D.C.-based publisher has quietly assembled an all-star team of social marketers. Check out the full rankings: Continue reading at 'AdWeek'
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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The publishing industry's trade association had a busy year protecting copyright in a changing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Blink Publishing has signed an as-yet-untitled book by social media "phenomenon”, internet prankster Ben Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
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There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
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Bestseller lists from France, Italy, and Sweden, where Svetlana Alexievich was the #1 nonfiction title in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
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It’s been nearly a year since 'The Girl on the Train' came out, but it's still dominating the charts. Holiday season sales boosted Paul Hawkins' novel back to the top of the iBooks bestsellers list for the week ended December 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-29 00:00:00 UTC ]
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Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff
[ Stuff | 2015-11-26 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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David Lagercratz's addition to Stieg Larsson's bestselling Millennium trilogy is a bestseller in France, Sweden, and Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-10 00:00:00 UTC ]
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Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Amy Carroll examines perfectionism and encourages readers to question their motives in her book 'Breaking Up with Perfect.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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An insomniac rabbit is the hero of a book which has become a surprise best seller. Continue reading at Stuff
[ Stuff | 2015-08-17 00:00:00 UTC ]
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Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday
[ Digiday | 2015-07-27 00:00:00 UTC ]
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Amazon has reportedly blocked a person from reviewing an ebook because the company thinks that they are friends with the author. Imy Santiago attempted to post a review of an unnamed title several times, each time being told that it was in violation... Continue reading at Engadget
[ Engadget | 2015-07-24 00:00:00 UTC ]
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