Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it eventually won for more than $5 billion -- Mr. Murdoch made a private approach to a reluctant target. Then, a leak helped Murdoch pressure the Dow Jones board to strike a deal. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 28/03/2011 - 15:21 HarperCollins has paid tribute to Diana Wynne Jones who passed away this weekend following a long illness. Victoria Barnsley, HarperCollins publisher and c.e.o., said: Diana was one of our truly wonderful and much cherished... Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday. "Custome Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Can The Daily save journalism? The iPad-friendly e-newspaper officially rolls off the press (kinda) Wednesday. Here are five things to know about the News Corp. and Apple endeavor. Continue reading at PC World
[ PC World | 2011-02-02 00:00:00 UTC ]
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Written By: Graeme Neill Juliet Rogers, chief executive of food and illustrated publisher Murdoch Books, is stepping down from the publisher with immediate effect after 10 years in charge. She will be replaced by Bruce Haslett, who ran the Time Magazine and Sports Illustrated businesses of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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