In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema advertising group, reaching an estimated 750 million moviegoers annually across more than 1,700 total theaters. Operated by NCM’s partners including AMC, Cinemark and Regal Entertainment Group, the LuxeNet set of theaters will feature everything from luxury seating to dine-in and bar options, and largely skewed to court a wealthier clientele who may be more inclined to drop some serious cash on pricey products. With the average household income for an NCM patron clocking in at $85,400—nearly $20,000 more than that of the average primetime television viewer—the company and its advertisers are able to tap into two coveted, increasingly critical targets: HNWs (High Net Worth individuals) and HENRYs (High-Earners-Not-Rich-Yet). In addition, NCM data shows approximately 70 percent of their audience members go shopping either before or after a movie. “There are a lot of high-end brands that look for high-end audiences. We wanted to create something specifically for them,” says NCM’s chief revenue officer Scott Felenstein, who helped engineer the LuxeNet concept over the past few months. “Once we build the audience, it gives us an opportunity to talk to brands.” Felenstein, a former... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Jeff Bezos probably wasn't pleased to see his surprise spoiled this week, but ebook fans still have reason to get pumped. Amazon just pulled back the curtain on its new premium reader, the Kindle Oasis, and it's the slimmest and sleekest model the c... Continue reading at Engadget
[ Engadget | 2016-04-13 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Amazon.com chief executive Jeff Bezos said that his company is about to debut a new version of the Kindle ebook reader. Continue reading at Stuff
[ Stuff | 2016-04-05 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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The National Trust is launching its first children’s book festival at Wray Castle in the Lake District in March. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Jason Brockwell takes over from NBN founder Jed Lyons who has served as the president of the distribution company since its launch nearly 30 years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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Twenty-three states and D.C. have now decriminalized marijuana, and cookbook publishers are taking notice of the new face of pot consumption. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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National Book Tokens is this week launching a pilot of a series of ebook gift cards, which it says will be an “innovative step forward that will help evolve ebook gifting”. The cards will be for six genres - literary fiction, mass fiction, crime and thriller, sci-fi and fantasy, romance and... Continue reading at The Bookseller
[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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Switzerland-based open access publisher Frontiers has launched a social network for academics which - uniquely, it says - integrates into third-party websites. The network, named Loop, is said to have been inspired by the principles of open science on which Frontiers was established, by a... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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