In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema advertising group, reaching an estimated 750 million moviegoers annually across more than 1,700 total theaters. Operated by NCM’s partners including AMC, Cinemark and Regal Entertainment Group, the LuxeNet set of theaters will feature everything from luxury seating to dine-in and bar options, and largely skewed to court a wealthier clientele who may be more inclined to drop some serious cash on pricey products. With the average household income for an NCM patron clocking in at $85,400—nearly $20,000 more than that of the average primetime television viewer—the company and its advertisers are able to tap into two coveted, increasingly critical targets: HNWs (High Net Worth individuals) and HENRYs (High-Earners-Not-Rich-Yet). In addition, NCM data shows approximately 70 percent of their audience members go shopping either before or after a movie. “There are a lot of high-end brands that look for high-end audiences. We wanted to create something specifically for them,” says NCM’s chief revenue officer Scott Felenstein, who helped engineer the LuxeNet concept over the past few months. “Once we build the audience, it gives us an opportunity to talk to brands.” Felenstein, a former... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Ahead of the 20th National Book Festival, Laura Bush, Scott Turow, Michael Beschloss and others look back at the event’s storied beginning. Continue reading at The Washington Post
[ The Washington Post | 2020-09-15 12:00:00 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Internet Archive’s National Emergency Library initiative, which made more than 1.3 million books available online for free, will end early as publishers sue for copyright infringement. The nonprofit began offering free books during March as the coronavirus pandemic forced Americans to quarantine... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-12 14:06:26 UTC ]
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Two academics with a background in bookselling are launching the Bookselling Research Network, an organisation bringing booksellers, researchers and associations together to celebrate and explore bookselling past, present and future. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 14:48:13 UTC ]
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National Book Tokens and Puffin have joined forces to launch a new writing competition for children across the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 13:20:46 UTC ]
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Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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CILIP, the UK's library and information association, has announced the launch of the National Shelf Service, a new daily Youtube broadcast featuring book recommendations from professional librarians. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 12:56:42 UTC ]
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The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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Did you know that master fantasist George R.R. Martin opened his own movie theater in Santa Fe, the Jean Cocteau Cinema? Well, now he’s opening a bookstore next door, Beastly Books. As Martin writes, on his blog: We’ve been doing amazing author events at the Jean Cocteau Cinema ever since we... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-16 16:24:28 UTC ]
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National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 22:34:50 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Pan Macmillan has launched a major marketing campaign for Jeffrey Archer’s new novel, including an online treasure hunt and partnership with the National Gallery. Continue reading at The Bookseller
[ The Bookseller | 2019-09-06 16:21:32 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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