The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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#ebook format
A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week
[ Media Week | 2012-02-29 00:00:00 UTC ]
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#digital platforms
#sector analysis
While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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#sit back
#web traffic
#associate director
Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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#higher rate
#monetize content
#technology review
Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget
[ Engadget | 2012-02-27 00:00:00 UTC ]
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#live tile
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In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
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#ibooks author
#early january
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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#rapid growth
The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week
[ Media Week | 2012-02-20 00:00:00 UTC ]
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#digital era
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As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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#hearst magazines
#magazine abcs
Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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#office walls
The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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#random house
Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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#marketing campaign
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Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
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W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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#market share
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Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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