Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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BookVibe allows users to search their tweets and extract the books that are being discussed by the people they follow on Twitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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#quarter sales
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Sales of J K Rowling's pseudonymous novel, The Cuckoo's Calling (Little, Brown), rocketed... Continue reading at The Bookseller
[ The Bookseller | 2013-07-23 00:00:00 UTC ]
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BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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#bookexpo america
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London law firm Russells Solicitors has apologised "unreservedly" for leaking J K... Continue reading at The Bookseller
[ The Bookseller | 2013-07-18 00:00:00 UTC ]
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Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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#american people
#international users
#full text
Influential technology companies and groups want the U.S. government to lift restrictions on publicizing secret requests for user data as the fallout continues over the scale of government surveillance.Google, Facebook and Reddit are among the many signatories to a letter dated Thursday asking... Continue reading at PC World
[ PC World | 2013-07-18 00:00:00 UTC ]
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Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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O’Reilly just surveyed 250 data scientists about their skills and came up with the four types of data scientist--and one shocking outside finding. For a profession whose entire “raison d’etre” is quantitative analysis, the role of the data scientist has been surprisingly hard to pin down. Now... Continue reading at Fast Company
[ Fast Company | 2013-07-03 00:00:00 UTC ]
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If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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#entertainment companies
Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World
[ PC World | 2013-07-02 00:00:00 UTC ]
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The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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