Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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New books from Max Lucado and Rob Bell are among big October titles from religion publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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The Perseus Books Group is integrating its London and New York sales teams, placing them under the control of someone who will take over the newly created role of v-p of international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
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Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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E-book Sales Level OffFor the moment, publishers say that ebook sales in Canada have plateaued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Book sales fell 1.6% in May, to $1.09 billion, compared to the same month last year. However, sales rose 2.3%, to $4.29 billion, for the first five months of the year, as compared to same period in 2013, according to the AAP’s monthly StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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New appointments at the Penguin Publishing Group include Lauren Monaco as v-p, director of sales, paperback and Berkley/NAL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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A government-initiated inquiry into the online-physical and ebook sectors in the UK, a digital... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at The Bookseller
[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
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Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
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The German Book Office's Riky Stock spoke to editors and publishers about the factors at play when considering publishing a translation in the US market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-15 00:00:00 UTC ]
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Bookstore sales fell 5.1% to $707 million in July, according to data released by the U.S. Census Bureau. Sales were at $745 million in July 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Group representing Donna Tartt, Stephen King and others says Amazon tactics have driven sales down by at least 50%Some of the worlds most famous authors escalated their heated dispute with Amazon on Monday, publishing a letter to retailers board warning of the ugly history of blocking book... Continue reading at The Guardian
[ The Guardian | 2014-09-15 00:00:00 UTC ]
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Sales of Joan Rivers' most recent book, 'Diary of a Mad Diva,' saw a 570% increase in sales in the week following her death on September 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-11 00:00:00 UTC ]
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For the next two weeks until September 26, more than 180 Top Shelf print and digital titles will be offered for as much as 50% off and many more will be priced at $10 or less. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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John Wiley reported that revenue for the first quarter ended July 31, 2014 rose 6.6%, to $437.6 million, while net income fell to $33.6 million from $35.9 million in the first quarter of fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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Revenue at Barnes & Noble fell 7% in the first quarter ended August 2, to $1.23 billion, but the retailer cut its net loss to $28.4 million from $87.0 million in the first period of fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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As new directions for bookselling evolve, the industry is increasingly looking to take advantage of the changes taking place across the entire retail spectrum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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