Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Bookstore sales for the first six months of 2014 were down 7.9% compared to the same period last year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Sales of Russian books in the Ukraine have plummeted in 2014 and the Ukrainian government is looking at passing legislation to curtail imports further. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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This week, the Pittsburgh Business Times ranked the largest Pittsburgh-area telecommunications firms. Click on the photo to the right to start the slideshow. The complete list of the largest Pittsburgh-area telecommunications firms is available to subscribers via the digital edition or on Page... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-09 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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S&S reported a 12% rise in revenue in the second quarter of 2014, credited the growth to such print bestsellers as Hillary Clinton's 'Hard Choices' and Stephen King's 'Mr. Mercedes.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Among the magazines with the largest number of single-copy sales, only four saw increases at the newsstand through the first half of 2014: Prevention and Women's Health, which are owned by Rodale; HGTV Magazine, a joint venture between Hearst and Scripps; and All You, a Time Inc.... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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In the latest effort by Japanese manga and anime houses to fight digital piracy, the industry is coupling take down notices with a series of online video appeals that direct fans to legal access points for manga and anime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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Four stories by children's author Dr Seuss, including early incarnations of Horton and The Grinch, are to be published 60 years after last being seen. Continue reading at BBC News
[ BBC News | 2014-08-01 00:00:00 UTC ]
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Hachette finance chief plays down effect of Amazon tactics as parent Lagardère reports 1% overall dip in salesThe Hachette publishing group has reported a fall in ebook sales as it continues its battle with Amazon over pricing.The publisher of Ian Rankin and Booker prize nominee Joshua Ferris... Continue reading at The Guardian
[ The Guardian | 2014-08-01 00:00:00 UTC ]
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Despite its dispute with Amazon, in the first six months of 2014 Hachette Book Group revenue rose 5.6% over sales in the first half of 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
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Hachette Book Group's ebook sales declined in the first half of 2014, and the impact of the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-31 00:00:00 UTC ]
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With Harlequin’s sale to HarperCollins expected to be completed before the end of the week, the publisher reported a decline in sales and earnings in the second quarter of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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It's do or die time for Chicago Tribune and its sibling newspapers.On Aug. 4, Tribune Publishing Co. will be on its own, after parent Tribune Media Co. hives off its print properties. While Tribune Media will remain privately held, the new publishing company will start trading the next day on... Continue reading at Advertising Age
[ Advertising Age | 2014-07-30 00:00:00 UTC ]
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