Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old publication toward a digital future. Pontin announced in June that MIT's Technology Review magazine would rebrand and eschew its print focus in favor of the Web and mobile platforms—a move that many in legacy media fear will soon become common practice. Starting this afternoon, the publication will officially adopt the MIT name into its title (similar to university publications like Harvard Business Review), and launch a completely retooled website. Pontin hasn't yet ditched the print publication, which has undergone a design overhaul as well, though print's role as a revenue generator will be reduced for the new MIT Technology Review and Pontin notes that publication frequency will be low and circulation will be small. "Print needs to support digital rather than vice-versa now," he told Adweek, noting that Technology Review's site is growing each month (104 percent growth in unique visitors year-over-year) and is approaching 4.5 million monthly readers. Pontin, a self-professed print guy whose work has appeared in everything from The Economist to Wired, has no reservations about decreasing the role of the time-honored print medium. "Our most important stories were always behind a paywall, so really, it's liberating," he said. Pontin believes the reboot will draw a larger audience to... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:50 Mills & Boon is adding to its team in the UK, recruiting for four new positions across its digital and marketing departments. The publisher, based in Richmond, has already appointed a new web executive and digital... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 16:25 The Legal Services Commission, which handles legal aid, has been accused of "cynically changing the rules" by ignoring the decision of its own appeals panel that library campaigners pursuing judicial review claims should not... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 08:02 A court hearing to decide whether permission will be given for a judicial review to proceed against Gloucestershire library cuts is to take place in Birmingham tomorrow (Thursday 7th July). If allowed to proceed, the judicial... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:39 Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Michael Fitzpatrick Publication Date: Mon, 04/07/2011 - 14:48 South Korea, the worlds most wired nation, has announced it expects to replace all paper text books with electronic tablets at its state run schools by 2015. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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SourceMedia is implementing a digital-centric strategy that includes adding 11 new digitally-based positions over the next two years. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:14 The digital wing of the company responsible for Wallace and Gromit is to redesign and relaunch Walker Books' website. The site is due to go live in early 2012 after a revamp by Aardman Digital. Among the features, Walker Books... Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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Though many magazines are now in the tablet game, Bonniers Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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Although Barnes & Noble lost $74 million in the fiscal year ended April 30 and BN.com had negative EBITDA (earnings before interest, taxes, depreciation, and amortization) of $204.6 million, executives said they remain confident that the company's online/digital arm is on track to become a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 23/06/2011 - 07:30 E-book versions of the seven Harry Potter novels are likely to move a step closer today with the launch of an immersive website based on the Harry Potter universe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 21/06/2011 - 11:46 Editors need to have a "vision" of how the content can be used beyond the traditional book, otherwise they risk losing control of the book to the "digital department", Publishers Launch London heard today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 21/06/2011 - 15:49 Barnes & Noble has announced a full year loss of $74m (£45.6m), despite a surge in digital sales lead by its Nook ebook reader helping it to report an all-time high in yearly sales of $7bn (£4.3bn). read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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