Mic’s social approach to distributing its first Obama interview

Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing individual segments and GIFs on social platforms including Facebook, Twitter, Tumblr and Instagram, in an effort to get the content in front of as many people as possible. The post Mic’s social approach to distributing its first Obama interview appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-15 00:00:00 UTC ]
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'If I Stay' climbs bestseller lists as movie release date approaches

'Stay,' by Gayle Forman, is about a teenager involved in a car crash who must decide whether to live or die. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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Microcosm Inks Distribution Deal with Legato

In an agreement signed days before Perseus’ acquisition by Hachette, Microcosm Publishing, an alternative culture publisher and distributor, has signed a distribution deal with the Legato/Perseus distribution unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Riding The Next Wave of Social Media

For the last several years, publishers have worked to grow robust social media audiences. As the wave of fans and followers continues to swell, so too does the need to go beyond mere numbers Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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Distribution: Ingram Adds Three

Ingram Publisher Services has added Actar Publishers, Plough Publishing House, and Re.ad Publishing to its list of clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Dan Brown Interviewed by NPR at Mark Twain House Benefit

Dan Brown, author of “The Da Vinci Code” and current bestseller “Inferno,” was interviewed June 7 by NPR's John Dankosky at a benefit for the Mark Twain House & Museum in Hartford, Conn. The conversation turned to religion and science, topics Brown has dealt with in his novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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ALA 2014: The Exit Interview: PW Talks with Scholastic’s John Mason

John Mason, the esteemed director of library and educational marketing at Scholastic, will officially hang up his tote bag on July 3. We caught up with Mason as he was preparing for the transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tote bag #john mason

Hearst’s new approach to digital news

The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-13 00:00:00 UTC ]
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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
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HC's digital festival fires social media

HarperCollins' digital Romance Festival, held this weekend, notched up over six thousand... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Distribution: Bookmasters Inks Deal with h.f. ullmann

Bookmasters has signed an agreement with h.f.ullmann to distribute the international publisher's list of illustrated print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Green Writers Press Takes Local Approach

Last April, writer, designer, and literary agent Dede Cummings had a dream that convinced her that she needed to do something to improve the environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
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Combat Gent Calls Out 'Dad Jean' Offenders via Social Campaign

Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek

[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Distribution: PRH Adds Legendary Comics

Legendary Comics, a division of Legendary Entertainment, announced that it has entered into a multi-year sales and distribution agreement with Penguin Random House Publisher Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Clinton Wins The Vote on Social Media

As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Teen authors' dystopian approach to feminism

Dystopia in teen fiction can be a vehicle to help teenagers explore feminism, according to three... Continue reading at The Bookseller

[ The Bookseller | 2014-05-23 00:00:00 UTC ]
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Smashwords, OverDrive Ink Distribution Deal

Smashwords, an ebook self-publishing platform, and digital library vendor OverDrive have reached an agreement to distribute 200,000 ebooks via the OverDrive global network of public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Quercus U.S. Distribution Moves to HBG

Following the purchase of Quercus by Hachette UK earlier this spring, distribution for Quercus’ U.S. titles will move from Random House Publisher Services to Hachette’s U.S. unit, Hachette Book Group, on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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