Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain actions on its publishing partners’ apps. The deal […]The post Meredith’s latest mobile ad strategy: rewards for taps appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-02-18 00:00:00 UTC ]
Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World
[ PC World | 2015-05-13 00:00:00 UTC ]
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The start-up with a free app that allows customers to purchase ebook editions of titles they already own, has added Macmillan to its roster of publishing partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Corinne Gotch has joined The Reading Agency as programme co-ordinator for publishing partners. In her new role Gotch will manage the charity’s partnerships with children’s publishers and work with them to deliver reading activities in libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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The popular review site partners with Hipmunk, and takes a shot at the likes of Expedia and booking.com.Yelp, the crowd-sourced review site, announced a partnership Tuesday with the travel booking site Hipmunk that will let users book hotel reservations using Yelp's website and mobile apps.Read... Continue reading at Fast Company
[ Fast Company | 2014-10-22 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at Betanews
[ Betanews | 2014-09-12 00:00:00 UTC ]
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Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
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Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek
[ AdWeek | 2013-06-03 00:00:00 UTC ]
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E-book distributor INscribe Digital has added a number of new publishing partners, taking on publishers in the university press, Christian publishing, and Spanish-language areas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-23 00:00:00 UTC ]
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