Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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NEIBA Announces New Executive Director

Longtime book industry professional Beth Ineson will succeed Steve Fischer as executive director of the New England Independent Booksellers Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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MPIBA Hires Tattered Cover Vet as Executive Director

Heather Duncan, a 28 year veteran of the Tattered Cover Book Store, has taken over the role of Executive Director of the Mountains and Plains Independent Booksellers Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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GLIBA Executive Director Deb Leonard To Step Down

Great Lakes Independent Booksellers Association executive director Deb Leonard is leaving the regional booksellers association at the end of December, after six years at the helm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-08 00:00:00 UTC ]
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MPIBA's Executive Director Stepping Down

Laura Ayrey Burnett, executive director of the Mountains & Plains Independent Booksellers Association since 2010, has stepped down, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Steve Fischer, NEIBA Executive Director, to Retire

Fischer has announced his intention to step down from his position at the New England Independent Booksellers Association, after 11 years at the helm of the regional advocacy group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
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New Executive Director, Publisher at Feminist Press

Jamia Wilson has become both the youngest director in the 47-year history of the press, and the first woman of color to head the organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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New Executive Director Brings Breath of Fresh Air to PNBA

This year’s Pacific Northwest Booksellers Association (PNBA) fall trade show, held Sep. 29 - Oct. 2 at the Hotel Murano in Tacoma, Wash., drew 110 authors and featured 102 exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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O'Leary Named New BISG Executive Director

Brian O'Leary, a well-known industry consultant who heads up Magellan Media Partners, has been named the new executive director of the Book Industry Study Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-21 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
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How Meredith’s magazines are shifting to video

Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at Digiday

[ Digiday | 2016-07-26 00:00:00 UTC ]
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Lennertz to Lead CBC as Executive Director

Carl Lennertz has been named executive director of the Children's Book Council and Every Child a Reader, effective August 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts

The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
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Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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Frankfurt Book Fair 2015: Four Questions for BISG Executive Director Mark Kuyper

On June 15, Mark Kuyper, former CEO of the Evangelical Christian Publishers Association, succeeded Len Vlahos as executive director of the Book Industry Study Group, the U.S.’s leading book trade association for standardized best practices, research, information, and educational events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief

A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age

[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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NCIBA Hires New Executive Director

Calvin Crosby has been named to succeed Hut Landon as executive director of the NCIBA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-05 00:00:00 UTC ]
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