Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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'We've Gone Headlong': Inside Time Inc.'s Video Strategy

Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand.   Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #years time #video strategy #video team #magazine company


Loft Literary Center Names New Executive Director

The renowned literary center in downtown Minneapolis announced this morning that Britt Udesen will be its new executive director, succeeding Jocelyn Hale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Kuyper to Lead BISG as Executive Director

Mark Kuyper, current president and CEO of the Evangelical Christian Publishers Association, will replace Len Vlahos, who will step down June 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark kuyper #current president


How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday

[ Digiday | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investing heavily #original video #video team #social distribution


Malcolm made publishing strategy director at HC

HarperCollins has appointed Oli Malcolm to the role of publishing strategy director for fiction, non-fiction and Avon. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ellen harvey #publishing business #consuming content


Loft's Executive Director To Step Down

The board of the Loft will initiate a national search to replace Jocelyn Hale, the Minneapolis literary center's executive director, who is stepping down from the position this summer after seven years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Authors Guild Names New Executive Director

Mary Rasenberger, a lawyer and six-year Copyright Office and Library of Congress veteran, will take over as executive director of the Authors Guild on November 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube appeared #video strategy #digital publisher


Conde Nast Reshuffles Executive Ranks as Editorial Director Leaves and President Gains Power

The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vanity fair #tom wallace #john bellando


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #post meredith #publishing partners


Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live show #mobile space


New Executive Director Bringing Change to The SCIBA

With the appointment of new executive director Andrea Vuleta in January, the Southern California Independent Booksellers Association is looking forward to the implementation of changes that will strengthen and rejuvenate the regional association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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Luke appointed BIC executive director

Karina Luke has been appointed executive director of Book Industry Communication (BIC), taking up... Continue reading at The Bookseller

[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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ACE appoints new executive director, arts

Arts Council England has appointed Simon Mellor, currently the general director of the Manchester... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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Meredith Meets With Over 100 Potential Partners for 10 slots in ROI Program

In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in the program. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-19 00:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast