In July, Meredith Corp. launched its Engagement Dividend program, a guaranteed ROI investment partnership for select advertisers. Already, Meredith has met with over 100 companies (which equates to even more brands) about a possible partnership in the program. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-19 00:00:00 UTC ]
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#meredith corp
#select advertisers
Listening to an audiobook is, by its very nature, a sensory experience—and for the past decade, GraphicAudio, an imprint of the Bethesda, Md.–based Cutting Corp., has been targeting listeners’ senses in a big way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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#past decade
Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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#thanksgiving weekend
At least 85 New York Times employees applied for voluntary buyouts by yesterday's deadline, falling short of the number the newspaper publisher said was needed to avoid firings, according to a union representative.Grant Glickson, the chairman of the New York Times unit of the Newspaper Guild of... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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#newspaper guild
#forced cuts
#digital businesses
#job cuts
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A 5 p.m. deadline bore down on New York Times employees considering whether to accept buyout packages, a bid for the newspaper publisher to trim costs.The company has said there will be forced cuts if 100 jobs can't be eliminated through voluntary buyouts.Like many newspapers, the Times is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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#forced cuts
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#regulatory filing
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Booksellers Association chief executive Tim Godfray heads up our latest Bookseller 100, the sixth annual compilation of the people who have had the biggest impact across the book trade in the past year. Godfray has been named 2014's "101st", a position which honours a member of the industry who... Continue reading at The Bookseller
[ The Bookseller | 2014-11-30 00:00:00 UTC ]
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#biggest impact
#book trade
Religion scholars met before Thanksgiving in San Diego to exchange ideas, find books for their courses, and stock their personal libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
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#religion scholars
#publishers meet
#san diego
#find books
Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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#native ads
#digital publisher
#mountain view
Fashion brand Club Monaco has enlisted The Strand bookstore to decorate its flagship store with books, creating a store-within-a-store. The post Where Fashion Meets Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
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#strand bookstore
#flagship store
Dubbed the “Indie Rock Stars” module, the program will launch with the participation of some 90 authors, and will include at least 18 New York Times bestselling books and more than 30 award-winning novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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#library e-books
Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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#british authors
Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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#asian countries
#detailed explanation
Running Press and HBO are teaming up on multiple books and mini kits inspired by the premium channel's series, 'Game of Thrones.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-18 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
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#$100 million
#including cnn
#drive traffic
#senior vp
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#announce tuesday
Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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#direct mail
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Novelist Ali Smith has won the Goldsmiths Prize, awarded for "boldly original" fiction. Smith won the £10,000 award, now in its second year, for How to be Both (Hamish Hamilton), the two-part novel which lost out to Richard Flanagan on the shortlist for this year's Man Booker. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
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#goldsmiths prize
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Barnes & Noble has created B&N Sync Up, a program that will allow customers to buy selected paperbacks and receive the digital edition for $4.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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National Readathon Day will take place on January 24, and will invite readers across the country to commit to read a book for four straight hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Celeste Ngs debut novel beats Stephen King, Richard Flanagan, Martin Amis and Hilary Mantel to lead American online retailers list of the years top print booksAmazon.com has chosen Celeste Ngs debut novel Everything I Never Told You as its printed book of the year, ahead of a wealth of prominent... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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Margarita Carrillo Arron, author of 'Mexico: The Cookbook' (Phaidon, 9780714867526), will appear on NPR's 'Morning Edition' on Monday, November 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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#morning edition
Open Road dodges $1 million bullet and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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