A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget
[ Engadget | 2023-11-27 18:30:45 UTC ]
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Online comics are racking up readers, and print book publishers are catching on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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For a limited time, Amazon is offering an Audible deal on its audiobook subscription with a price of up to 60% off the normal subscription cost. You can cancel at any time during the discounted period and not be committed to a longer subscription. With the discounted Audible... Continue reading at PC World
[ PC World | 2023-11-02 15:59:38 UTC ]
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Led by blockbuster first week sales for 'The Woman in Me' by Britney Spears and a strong showing in the young adult category, unit sales of print books rose 1.4% last week over the week ended October 29, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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Police services across Canada in early October saw a demo of Fusus — a service that makes it easier for police to access privately owned security camera footage. It's becoming more common in America, but Canadian researchers have concerns it is overkill. Continue reading at CBC
[ CBC | 2023-10-27 08:00:00 UTC ]
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The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Unit sales of print books fell 3.2% last week at outlets that report to Circana BookScan. The performance wasn’t a bad one—it was just unable to match the same period last year, when 'It Starts with Us' by Colleen Hoover sold more than 810,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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Scholastic Book Fairs will no longer offer a separate diverse voices book case. But they still fail to address many questions. Continue reading at Book Riot
[ Book Riot | 2023-10-25 14:12:58 UTC ]
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With debates over book bans growing more contentious, the education publishing company tried to find a happy medium that may not exist. Across the nation, it’s time for the Scholastic Book Fair. The beloved and nostalgia-triggering event, where kids go and pick out an armful of books to take... Continue reading at Fast Company
[ Fast Company | 2023-10-25 13:50:00 UTC ]
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From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
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As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times
[ The New York Times | 2023-10-17 15:29:03 UTC ]
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A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget
[ Engadget | 2023-10-11 22:10:30 UTC ]
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Star Trek: Prodigy has found a new streaming home with Netflix, after being both canceled by Paramount+ and completely deleted from the platform back in June. Not only will Netflix air the previously-released 20-episode first season later this year, but it’s also putting... Continue reading at Engadget
[ Engadget | 2023-10-11 18:30:15 UTC ]
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We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget
[ Engadget | 2023-10-11 14:20:09 UTC ]
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Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company
[ Fast Company | 2023-10-03 16:30:00 UTC ]
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Sales on Amazon products continue to roll out ahead of the official start of October Prime Day on everything from Blink cameras to Kindle Scribes. The 16GB Kindle Scribe is back on sale for 22 percent off, dropping to $265 from $340. It mirrors a recent sale on the... Continue reading at Engadget
[ Engadget | 2023-10-02 14:01:15 UTC ]
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