Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
News tagged with: #direct-sold subscriptions #stark contrast #largest titles #homes gardens #specific brand #rate base #step based #cooking light #statement monday #sweet july #magnolia journal #premium magazines #packaging perspective #process—meredith corp

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Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid

Richard Hurowitz's reported bid for Simon & Schuster is said to be backed by the Abu Dhabi sovereign wealth manager Mabudala. The post Report: Abu Dhabi’s Mubadala Backs the Hurowitz S&S Bid appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-22 17:01:36 UTC ]
More news stories like this | News stories tagged with: #post report #abu dhabi #richard hurowitz #simon schuster


Print Book Sales Fell 3.6% Last Week with Nonfiction Still Soft

A good showing by the adult fiction category was not enough to prevent unit sales of print books from falling 3.6% last week from the week ended June 17, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #circana bookscan


Print Book Sales Fell 5.8% Last Week

Softness in the children's categories and just a minimal gain in adult fiction led to a 5.8% drop in unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #8% drop #print books


Amazon's Kindle falls back to $80 in e-reader sale

The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget

[ Engadget | 2023-06-12 10:55:39 UTC ]
More news stories like this | News stories tagged with: #standard kindle #base model #300ppi display #battery life #good option #buying advice #follow @engadgetdeals #kindle


Large Print for Readers Young and Old

Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #large print #readers young


Librarians Strike Back Against Comics Bans

Comics and graphic novels are prime targets in the current battle to ban books at libraries across the country, and librarians who have championed the comics form find themselves on the front lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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The graphic novel 'Blood of the Virgin' brings '70s L.A., grindhouse movie biz to gory life

Sammy Harkham's epic graphic novel took 14 years to create and captures a Los Angeles — and a movie business — that no longer exists. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-08 13:00:48 UTC ]
More news stories like this | News stories tagged with: #epic graphic #sammy harkham #longer exists #graphic novel


Print Book Sales Declined 6.1% Last Week

With only young adult fiction posting a small increase, unit sales of print books fell 6.1% last week compared to the week ended June 3, 2022, marking one of the biggest declines this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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A Kids' Book Brings Biblical Wisdom to Big Feelings

Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Print Book Sales Fell 5.5% Last Week

More softness in all categories except adult fiction and the lack of big new titles combined to drop unit sales of print books 5.5% last week compared to the week ended May 28, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #week compared #week ended #adult fiction #circana bookscan


Print Book Sales Dropped 5.7% Last Week

With only the adult fiction category posting an increase, unit sales of print books fell 5.7% last week compared to May 21, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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The High-Risk Feat of Bringing ‘American Born Chinese’ to TV

For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times

[ The New York Times | 2023-05-24 09:00:29 UTC ]
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With a Boost from Adult Fiction, Print Book Sales Rose 1.3% Last Week

A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
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VIZ Manga subscription service releases English chapters the same time Japan gets them

VIZ Media has launched a new service that will make English versions of the latest chapters of select manga titles available to subscribers as soon as they're released in Japan. The service, called VIZ Manga, features manga published by Shogakugan and Shueisha and costs $2 a month. Its current... Continue reading at Engadget

[ Engadget | 2023-05-09 04:57:23 UTC ]
More news stories like this | News stories tagged with: #ranma 1/2 #digital offering #latest releases #online piracy #digital presence #manga


Have a look back at every Pulitzer Prize for Nonfiction winner of the 21st Century.

This afternoon, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for General Nonfiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor will gain entry to a very exclusive... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 14:30:42 UTC ]
More news stories like this | News stories tagged with: #nonfiction winner #21st century #3pm est #columbia university #general nonfiction #cool $15 #gain entry #pulitzer prize


Kiser Barnes brings Walmart to the metaverse

Barnes was a key member of launching Walmart Land and The Walmart Universe of Play, which attracted 4.9 million visitors. Continue reading at Advertising Age

[ Advertising Age | 2023-05-08 10:00:00 UTC ]
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Have a look back at every Pulitzer Prize for Fiction winner of the 21st Century.

On Monday, at around 3PM (EST), from Columbia University in New York City, the winner of this year’s Pulitzer Prize for Fiction will be announced. As well as a check for a cool $15,000 dollars (which feels a little low, tbh), the victor (if there is to be one; see 2012) will gain entry to […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 14:30:48 UTC ]
More news stories like this | News stories tagged with: #fiction winner #21st century #3pm est #columbia university #cool $15 #gain entry #pulitzer prize


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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