A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
News tagged with:
#direct-sold subscriptions
#stark contrast
#largest titles
#homes gardens
#specific brand
#rate base
#step based
#cooking light
#statement monday
#sweet july
#magnolia journal
#premium magazines
#packaging perspective
#process—meredith corp
Out this week are three memoirs that tell the full, unvarnished truth about breaking up with alcohol, defecting from right-wing conservatism, and living with a traumatic brain injury. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#unvarnished truth
Your TBR has just grown by leaps and bounds, thanks to the winter 2024 YA paperback releases about to hit shelves. Continue reading at Book Riot
[ Book Riot | 2024-01-08 11:33:00 UTC ]
More news stories like this | News stories tagged with:
#hit shelves
A 1.7% increase in sales in the fourth quarter kept the drop at 2.6% for the year, overcoming a 4.1% drop during the first nine months. Smaller than expected losses in sales of books for adults helped to offset plunges in the children’s sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#1% drop
#7% increase
#fourth quarter
In his new book, ‘Judaism Is About Love: Recovering the Heart of Jewish Life,’ Rabbi Shai Held asks readers to reconsider what they know about Judaism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#jewish life
The holiday sales period ended on a high note with unit sales of print books increasing 5.8% over the week ended December 24, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#christmas week
#high note
#circana bookscan
When e-readers like the Amazon Kindle burst onto the scene, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the ground observations from booksellers indicate that neither prediction has come true. Continue reading at CBC
[ CBC | 2023-12-17 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstore
#print book
#kindle
Sales of Liz Cheney's new book got off to a good start and three titles by Rebecca Yarros continued to be hot, but print sales dipped 1.1% last week from a year ago. The decline put an end to two weeks of higher sales over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher sales
#liz cheney
#good start
#decline put
#print sales
#print book
Author Omid Arabian aims to bring a lesson on mysticism, interconnectedness, and peace to young readers in a new picture book, ‘You Are Everything’ (Triangle Square Books for Young Readers, out now), which was inspired by the ancient poet Rumi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
#picture book
Depending on what you buy and where you shop, many online purchases should arrive before December 25th, so if you're still working through your gift list, it might not be too late. Even if you're just looking for deals in general, there are plenty out there. Despite the fact that the official... Continue reading at Engadget
[ Engadget | 2023-12-08 17:45:42 UTC ]
More news stories like this | News stories tagged with:
#extra cost
#harder sell
#order online
#top picks
#follow @engadgetdeals
#kindle
Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget
[ Engadget | 2023-12-07 19:40:39 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#step-by-step instructions
#rss feed
#libraries
You can read countless ebooks, listen to audiobooks, and browse comics with one of these WIRED-tested digital reading subscriptions. Continue reading at Wired
[ Wired | 2023-12-02 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook subscription
#audiobook
After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this |
Titles in the Hunger Games and Empyrean series sold in big numbers last week, leading to a 1.4% increase in sales of print books over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#suzanne collins
#hunger games
#big numbers
#4% increase
#print books
#print book
Today is the last day to get an Audible subscription at a discounted rate for the holidays. A Cyber Monday deal on the audiobook subscription service brings a Premium Plus membership down to just $6 per month for the first four months — that's more than half off the... Continue reading at Engadget
[ Engadget | 2023-11-27 18:30:45 UTC ]
More news stories like this | News stories tagged with:
#audible subscription
#annual premium
#deal covers
#great option
#best-selling title
#included titles
#exclusive sales
#book lover
#audiobook
The senior editor at Simon & Schuster, who acquired NBA finalist ‘Temple Folk’ after putting out a call for submissions on Instagram, wants to make the publishing industry more transparent and accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#simon schuster
#publishing industry
Online comics are racking up readers, and print book publishers are catching on. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print book
Led by huge numbers for two Rebecca Yarros titles, unit sales of print books rose 3.9% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge numbers
#circana bookscan
#print book
Following a one-week, Britney Spears–led sales increase, unit sales of print books fell 8% last week compared to the week ended November 5, 2022. Sales fell in all major categories except young adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#britney spears
#sales fell
#major categories
For a limited time, Amazon is offering an Audible deal on its audiobook subscription with a price of up to 60% off the normal subscription cost. You can cancel at any time during the discounted period and not be committed to a longer subscription. With the discounted Audible... Continue reading at PC World
[ PC World | 2023-11-02 15:59:38 UTC ]
More news stories like this | News stories tagged with:
#audible originals
#fire tablet
#fire tv
#largest selection
#extra cost
#barack obama
#audiobook
Led by blockbuster first week sales for 'The Woman in Me' by Britney Spears and a strong showing in the young adult category, unit sales of print books rose 1.4% last week over the week ended October 29, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#week sales
#britney spears
#strong showing
#circana bookscan
#print book