A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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#process—meredith corp
Third State Books, a new San Francisco–based publishing house from industry veteran Charles Kim and digital marketing executive Stephanie Lim, focuses exclusively on publishing Asian American and Pacific Islander voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Scandal and despair hit the romance community when Susan Meachen was purportedly bullied into suicide. Was it a hoax?In 2020 the tightly knit and passionate world of self-published romance literature was shocked by the news that the novelist Susan Meachen, following bullying by other writers,... Continue reading at The Guardian
[ The Guardian | 2023-01-14 10:00:06 UTC ]
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Unit sales of print books dipped 0.1% in the week ended Jan. 7, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
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Unit sales of print books last week were even with the week ended January 8, 2022 with higher fiction sales offset by lower sales of nonfiction books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
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In one of my favorite pages of The Keeper, Kelcey Ervick‘s graphic memoir about her time as a goalie in the early days of Title IX, Ervick is, at this point, no longer a teenage soccer player. Time has passed, and she’s now a wife and a mother trying to take herself seriously as a … The post... Continue reading at The Millions
[ The Millions | 2023-01-11 11:00:04 UTC ]
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After two years of surprisingly strong sales during the pandemic, unit sales of print books fell 6.5% in 2022 compared to 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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Unit sales of print books rose 15.5% last week over the previous week, but were still down 6.4% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions. Continue reading at Digiday
[ Digiday | 2022-12-20 05:01:00 UTC ]
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Unit sales of print books fell 4.1% in the week ended Dec. 10, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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BookBeat is ditching an all-you-can-listen-to audiobook subscription in a major market and offering time-based options in six other countries. The post BookBeat in France: ‘Updated’ Audiobook Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-05 13:55:15 UTC ]
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While Thanksgiving week provided a solid sales boost over the week ended November 19, 2022, the increase was not enough to lift unit sales of print books over the week ended November 27, 2021, with total unit sales falling 10.3% from Thanksgiving 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
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The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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The Miami Book Fair began as a two-day event in November 1984, when a small group of determined individuals—including educators from Miami Dade College, independent booksellers, and librarians—founded Miami Book Fair International. In the nearly 40 years since, Miami Book Fair has grown into one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-21 09:59:45 UTC ]
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Unit sales of print books fell 17.1% last week compared to the week ended November 13, 2021, at outlets that report to NPD BookScan. It was the third consecutive week that sales fell by double digits compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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As guests lined up to walk the red carpet at the 73rd National Book Awards Celebration, many were greeted by HC union employees offering information about worker rights and fair wages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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