Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
News tagged with: #direct-sold subscriptions #stark contrast #largest titles #homes gardens #specific brand #rate base #step based #cooking light #statement monday #sweet july #magnolia journal #premium magazines #packaging perspective #process—meredith corp

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Macmillan Slowly Bringing Systems Back

In an update on the status of a "security incident" that forced Macmillan to take many of its computer systems offline, the company said it has made progress in restoring access, but said that while it is accepting orders electronically, it is “unable to process them at the time.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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Book to Film and Back: 'Star Child' Returns to Print with A24

Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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Amazon's Kindle sale brings the Paperwhite back to an all-time low

Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget

[ Engadget | 2022-03-22 10:35:35 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Oxford University Press to end centuries of tradition by closing its printing arm

Falling sales blamed as 20 jobs axed in final chapter for history of printing in the city, which stretches back to the earliest days of book publishing Oxford University’s right to print books was first recognised in 1586, in a decree from the Star Chamber. But the centuries-old printing history... Continue reading at The Guardian

[ The Guardian | 2021-06-09 14:27:25 UTC ]
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Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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Cornwell brings back Sharpe after 15 years

Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 20:30:31 UTC ]
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Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
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Child brings back Clarice Bean for 'Christmas classic' with HCCB

Lauren Child is bringing back Clarice Bean in a “spectacularly cinematic Christmas classic” for HarperCollins Children's Books. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 02:21:05 UTC ]
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‘The True History of the First Mrs. Meredith’ toppled the standardized Great Man tradition of biography

Mary Ellen Peacock Meredith may not have been famous, but Diane Johnson’s 1972 biography of the tragic figure is well worth your time. Continue reading at The Washington Post

[ The Washington Post | 2020-07-22 16:38:39 UTC ]
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HarperCollins brings back all furloughed staff

HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 02:30:13 UTC ]
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Jeff Hobbs Brings You Back to School

The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Biddulph brings back Bond's Parsley the Lion for HarperCollins

HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 05:17:26 UTC ]
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Walker Books and Girlguiding join forces to bring adventures into homes

This week Walker Books launched a family guide to adventure activities 100 Adventures to Have Before You Grow Up, the first children's book by author, adventurer and Girlguiding ambassador Anna McNuff.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 13:51:42 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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With Kids Stuck at Home, Authors Bring Stories to Instagram

As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired

[ Wired | 2020-03-23 13:30:37 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Meredith Continues to Invest in Print With Latest Food & Wine Upgrade

As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing their overall quality, Meredith isn't convinced that's the only way forward. Food & Wine, a brand the company took over when it acquired Time Inc. in 2018, is the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 14:16:40 UTC ]
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Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Brontë Society wins auction to bring rare Charlotte Brontë book home

The Brontë Society in Haworth has won an auction to bring one of Charlotte Brontë’s rare ‘little books' back home.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 12:51:15 UTC ]
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