A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling subscriptions to the magazine. Starting with its Fall issue, out later this month, readers will have the option of purchasing $20 annual subscriptions to the now-quarterly shelter magazine, which carries a relatively high, $12.99 cover price on newsstands. The shift represents an increasingly familiar strategy for Meredith, similar to the one it's been executing at Coastal Living since last November: reducing dependence on advertising revenue by producing fewer issues and copies of each issue, but marketing them as premium quality "bookazines" at a $10–$15 price point, distributed through a combination of newsstand sales and direct-sold subscriptions. It's a stark contrast from the more traditional, ad-driven models applied to the company's largest titles, such as Better Homes & Gardens or Shape, which carry rate bases in the millions but can be subscribed to for less than $1 per issue. “It’s really kind of a financially driven analysis to figure out when the model flips for a specific brand from being more advertising-driven to more consumer-driven, and we’re looking at that over time,” Meredith president and CEO Tom Harty explained on an earnings call late last year. Since shifting... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 08:40 Pan Macmillan is to reissue selected titles from Wilbur Smith's backlist as hardbacks each year, under the Wilbur Smith Classic Library name, as its major rebranding of the stalwart thriller writer's backlist continues.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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In the wake of Time Inc.s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
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In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week
[ Media Week | 2011-05-03 00:00:00 UTC ]
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In a white paper titled The Media Company of the Future: The Revolution Goes On, consulting firm AMR International Consulting Inc. outlines the steps it says traditional companies must take to incorporate technological advances into their business model and stay competitive against New world... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 27/04/2011 - 08:40 Penguin USA is to launch a community website for genre writers called Book Country (bookcountry.com). The site began a public beta test this week and describes itself as "a place where readers and writers of genre fiction... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/04/2011 - 07:54 Former Borders UK owner Luke Johnson has warned Tim Waterstone off trying to buy back Waterstone's. Waterstone is believed to be the sole frontrunner for the bookseller and has teamed up with Russian billionaire Alexander Mamut... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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The breakaway group of Angus & Robertson franchisees has returned to the negotiating table. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-04-20 00:00:00 UTC ]
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The two reports measure different aspects of the book market and one is far more comprehensive than the other, but figures released last week by Nielsen BookScan and the Association of American Publishers showed a trade market where ebooks are thriving and print books are struggling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-18 00:00:00 UTC ]
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The Knot, whose brands include TheNest.com and TheBump.com, is converting the print version of The Nest to digital. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-16 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:34 Penguin, Hachette Livre and Random House have all joined with PEN International for the launch of the literature-championing organisations latest initiative, the PEN International Publishers Circle. The scheme will see... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD
[ AllThingsD | 2011-04-11 00:00:00 UTC ]
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#bloomberg businessweek
As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvoldthe genius founder of Microsoft's research division,... Continue reading at Slate
[ Slate | 2011-04-01 00:00:00 UTC ]
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#time ago
Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 28/03/2011 - 09:37 The book trade is anticipating a buzzing London Book Fair after the washout of the 2010 event, with a stronger US presence than there has been in recent years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 22/03/2011 - 15:36 Spending on printed books in the UK slumped for a third consecutive week to a new 2011 low, with this week's number one the lowest-selling top title for more than seven years. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 09:07 Simon & Schuster has brought forward publication of its first tie-in titles to the Octonauts CBeebies television series from the summer to the end of March. The publisher had originally signed a deal with Chorion to publish... Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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