Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'

[ AdWeek | 2013-03-13 00:00:00 UTC ]
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Los Angeles Times Shutting Down LA Magazine

The Los Angeles Times is shutting down its monthly Sunday magazine, LA. The last issue will be June 3rd and the closure comes after attempts to recast the publication through frequency reductions, management shifts and editorial change-ups. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-16 00:00:00 UTC ]
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Time magazine breastfeeding cover: A shocking 'stroke of genius'

Time magazine's breastfeeding cover story asks: "Are You Mom Enough?" But it might as well ask: "Who Says Print Is Dead?" Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-11 00:00:00 UTC ]
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Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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Wired, Nat Geo Win 2012 Webby Awards for Magazine Site Category

The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Bloomberg Businessweek goes magazine-y on the iPhone

Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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Hearst Magazines launches women's quarterly

Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week

[ Media Week | 2012-04-11 00:00:00 UTC ]
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YouTube Co-Founders Silently Introduce Magazine Publishing App, Zeen

YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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ASME Announces 2012 National Magazine Awards Finalists

The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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Fewer new magazines, fewer closures this year

and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York

[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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New iPad Is Messing Up Magazines

Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek

[ AdWeek | 2012-03-26 00:00:00 UTC ]
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What He's Reading: Hearst Magazines' David Carey

As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York

[ Crains New York | 2012-03-25 00:00:00 UTC ]
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New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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The Top Magazine Industry Deals of 2011

While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Read Fast Company Magazine On Your iPad

Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company

[ Fast Company | 2012-03-07 00:00:00 UTC ]
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Sector Analysis: Magazines

A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week

[ Media Week | 2012-02-29 00:00:00 UTC ]
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Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
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Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York

[ Crains New York | 2012-02-28 00:00:00 UTC ]
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A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
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MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
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