Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'

[ AdWeek | 2013-03-13 00:00:00 UTC ]
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[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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WWE Magazine Shuts Down

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[ Folio Magazine | 2014-08-05 00:00:00 UTC ]
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Fresh Crop of Magazine Launches Points to an Evolving Industry

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[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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GIFT SHOP Magazine Sold

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[ Folio Magazine | 2014-07-24 00:00:00 UTC ]
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Conde Nast's Golf World Magazine Goes Digital-Only

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[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Why digital publishers want to be in the magazine business

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[ Digiday | 2014-07-21 00:00:00 UTC ]
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[ The Guardian | 2014-07-09 00:00:00 UTC ]
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[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Through June, 27 magazines ceased operations

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[ Crains New York | 2014-07-01 00:00:00 UTC ]
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[ Advertising Age | 2014-06-26 00:00:00 UTC ]
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Infographic: More Magazines Using Digital Watermarks

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[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

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[ Editor & Publisher | 2014-06-20 00:00:00 UTC ]
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[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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[ Fast Company | 2014-06-18 00:00:00 UTC ]
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