Medium founder and CEO Ev Williams disclosed today in a blog post that his four-and-a-half-year-old company is eliminating 50 jobs and shutting down offices in New York and Washington, D.C. In a philosophical letter to the public, he recounted how his team's ultimate goals had gotten off course thanks to the monetization model known as advertising. "We set out to build a better publishing platform—one that allowed anyone to offer their stories and ideas to the world and that helped the great ones rise to the top," Williams wrote. "In 2016, we made big investments in teams and technology aimed at attracting and migrating commercial publishers to Medium. And in order to get these publishers paid, we built out and started selling our first ad products. This strategy worked in terms of driving growth, as well as improving the volume and consistency of great content." While it appears Medium is doing away with its sponsored posts ads product, he wrote that 2016 was his company's best year in terms of key metrics. For instance, published posts jumped roughly 300 percent year over year, and monthly visitors reportedly reached 60 million in December, representing a 140 percent year-over-year increase. Medium, a digital storytelling platform, has even attracted scores of public figures—most notably President Barack Obama—to get their messages out. Meanwhile, publishers of all sizes have been able to try to make money off their Medium stories, which have been sponsored in... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-05 00:00:00 UTC ]
News tagged with:
#generate revenue
Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Known for its soaring rafters and walls of staff picks on every flavor, Seattle’s Elliott Bay turned 50 years old this June—just a year after an ownership change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#staff picks
NASCAR's Chicago street race during the holiday weekend shut down many businesses along the route, including Exile in Bookville, which sustained thousands of dollars in losses. Some of that loss was alleviated by a spike in online orders by customers wanting to support the store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#online orders
#bookstore
Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this |
The outdoor gear company’s new headquarters adds visibility to its workspaces and its work. For an outdoor clothing and gear company, L.L. Bean’s offices were surprisingly cloistered. “About 90% of our employees did not have access to natural daylight. There were parts of the building that were... Continue reading at Fast Company
[ Fast Company | 2023-06-14 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive chairman
#privately owned
The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday. In the role, Howard will oversee operations... Continue reading at AdWeek
[ AdWeek | 2023-06-12 11:31:44 UTC ]
More news stories like this | News stories tagged with:
#consumer marketing
#news publisher
Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#gilbert cruz
#books coverage
#times book
Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget
[ Engadget | 2023-06-06 10:35:03 UTC ]
More news stories like this | News stories tagged with:
#parental controls
#battery life
#two-year warranty
#extra storage
#buy things
#kid-friendly case
#buying advice
#follow @engadgetdeals
#ebooks
Spotify isn't done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a "strategic realignment." Spotify is moving to a more "tailored approach" that optimizes resources for each podcast creator and their shows, and... Continue reading at Engadget
[ Engadget | 2023-06-05 13:47:49 UTC ]
More news stories like this | News stories tagged with:
#ll continue
#existing audience
#business models
#top publisher
In response to the rise in anti-trans legislation, SIBA sponsored a virtual panel discussing how booksellers can support their trans and nonbinary employees, and be good allies in general. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
More news stories like this |
Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with:
#bright spot
#digital media
I am nostalgic for the bygone office life, for that first real job in our twenties when the word “colleague” encompassed both friend and coworker, when work meant hanging out with them during the day, and social life meant hanging out with them late into the night. It was with those peers that... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 08:53:59 UTC ]
More news stories like this |
The upcoming event May 30-June 3, welcomes dozens of authors and thousands of fans to celebrate the best in the category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this |
The Movement of Rank and File Educators turned up to the event on May 1 to protest cuts to public resources spearheaded by Mayor Eric Adams, who was being honored with Literacy Partners' Champion of Literacy Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this |
Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week
[ Media Week | 2023-04-21 14:23:32 UTC ]
More news stories like this | News stories tagged with:
#buzzfeed news
#pulitzer prize
We spoke with Wilson, who played Dwight Shrute on the NBC sitcom 'The Office', about 'Soul Boom: Why We Need a Spiritual Revolution' (Hachette Go, Apr.), a profound, humorous, reflective look at faith and spirituality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#nbc sitcom
#soul boom
Bestselling author Curtis Sittenfeld joins co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss her new novel, Romantic Comedy, which begins behind the scenes at a television show similar to Saturday Night Live, where a female comedy writer is gobsmacked that her schlubby straight male... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-20 08:53:29 UTC ]
More news stories like this | News stories tagged with:
#curtis sittenfeld
#iowa writers
#whitney terrell
#romantic comedy
#bestselling author
Marvel announced today that its Comixology-operated Marvel Comics app is shutting down this June. Fortunately, comic fans who bought issues in the app can access them in the company’s self-operated Marvel Unlimited app. The shutdown comes several months after layoffs at Amazon (Comixology’s... Continue reading at Engadget
[ Engadget | 2023-04-19 18:50:06 UTC ]
More news stories like this | News stories tagged with:
#marvel universe
#android users
#ios users
#extra steps
#discounted price
#initial release
#subscription platform
#digital content
After a federal judge ordered the return of more than a dozen books improperly removed from the Llano County Public Library shelves, the county's commissioners are set to discuss shutting the library down altogether. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
More news stories like this |