Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad network that manages the entire buying process, precluding relationships between buyers and sellers, the new marketplace encourages direct relationships between advertisers and publishers. But, Medialets said, its platform makes it easier to maintain those relationships and simplifies the operational aspects of buying inventory across several premium mobile Web properties. Eric Litman, CEO of Medialets, said the marketplace grew out of its more than three years of experience helping publishers and advertisers deliver rich media campaigns to mobile devices. “There’s just an enormous amount of complexity for an agency who’s working on razor thin margins to manage multiple publishers on executions, particularly in emerging media,” he said. In an ever-changing mobile landscape, in which companies frequently update apps and mobile websites, he said, it’s very difficult to get up-to-date information about mobile ad inventory. Medialets’ new platform aims to give advertisers a single destination for discovering, buying, executing and measuring mobile advertising, while giving publishers an opportunity to get their inventory in front of brand advertisers in an environment that doesn’t... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-10 00:00:00 UTC ]
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The Norton Shorts series will comprise slim volumes—all less than 200 pages—written on a variety of topics by scholars for the general public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Michelle Tea always wanted to become a publisher. And after a decade of helming imprints at established presses, she’s finally in the driver’s seat of her own nonprofit press, Dopamine Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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An upcoming national survey on the parental perceptions of public libraries will launch in early September. Continue reading at Book Riot
[ Book Riot | 2023-08-15 13:09:24 UTC ]
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#current issues
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A Canadian author says a production company belonging to the Duke and Duchess of Sussex has bought the screen rights for her romantic novel. Continue reading at CBC
[ CBC | 2023-08-08 18:39:04 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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The acquisition of Simon & Schuster by KKR, Jonathan Karp says, is enhanced by KKR's interest in company growth and employee equity. The post KKR Agrees To Buy Simon & Schuster for $1.62 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 21:40:44 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot
[ Book Riot | 2023-07-25 10:34:00 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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#small businesses
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#including audio
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HarperCollins Focus is launching HarperEnfoque. The new imprint, based in Nashville, will offer original works in Spanish as well as translations of bestselling English-language books, focused on "empowering lives and fostering change." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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With plenty of choices, it can be overwhelming to pick a Kindle. In this review, I shed light to the question: “Which Kindle should I buy?” Continue reading at Book Riot
[ Book Riot | 2023-07-21 10:31:00 UTC ]
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#kindle models
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The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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For colleges and libraries seeking a big name for a guest lecturer, few come bigger than Sonia Sotomayor, the Supreme Court justice who rose from poverty in the Bronx to the nation’s highest court Continue reading at ABC News
[ ABC News | 2023-07-11 14:02:45 UTC ]
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In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Two Pacific Northwest–based book workers have cofounded the Cercador Prize for Translation. A committee of five booksellers will nominate titles and award a winning translator $1,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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The site hasn’t published anything by its correspondent-at-large since he was roundly condemned for a piece about Brittany Higgins. Plus: News Corp at odds with the press councilFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily... Continue reading at The Guardian
[ The Guardian | 2023-07-07 02:47:34 UTC ]
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Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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