Media's Latest In-Demand Job: Platforms Editor

Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a "platform editor." The New York Times is on the hunt for one who will be, according to its job listing, "a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
News tagged with: #mobile apps #national geographic #job listing

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‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’

As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday

[ Digiday | 2022-02-22 05:01:00 UTC ]
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Indigo Sees 17.9% Revenue Jump in Latest Quarter

Indigo Books & Music, Canada's leading book retailer, reported strong results for its third quarter ended January 1, 2022 with revenue up 17.9% and earnings jumping. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Tom Dupree, Former Bantam and HarperCollins Editor, Dies at 72

Tom Dupree, who was a senior editor at Bantam for much of the 1990s and later an executive editor at HarperCollins, died of in his New York home on February 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
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Jason Epstein, Legendary Editor and Book Biz Innovator, Dies at 93

The longtime Random House editor, who combined a deep passion for books with a shrewd business mind and, as a result, made multiple major contributions to 20th Century literary and publishing history, died on February 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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Journalist emails targeted in hack on WSJ other News Corp media outlets

The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company

[ Fast Company | 2022-02-04 12:56:21 UTC ]
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The Most Popular In-Demand Books in U.S. Libraries: October–December 2021

Among the most popular books in US public libraries between October and December 2021 were nonfiction about mental health. Continue reading at Book Riot

[ Book Riot | 2022-02-04 11:41:00 UTC ]
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McCauley joins Hachette UK in new media development role

Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business.   Continue reading at The Bookseller

[ The Bookseller | 2022-02-01 05:31:21 UTC ]
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HCCP, Urban Ministries Launch a Platform for Black Voices

Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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‘Let us eat cake’: how UK newspapers reacted to latest No 10 party claims

Daily Mail remains a Boris Johnson backer but same cannot be said of its sister outletA full list of alleged partiesWhat were the rules in June 2020?Coronavirus – latest global updatesThe print edition of the Daily Mail has remained one of Boris Johnson’s strongest backers in the media, even as... Continue reading at The Guardian

[ The Guardian | 2022-01-25 18:46:31 UTC ]
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Books in the Media: Violeta by Allende steals the show

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[ The Bookseller | 2022-01-24 19:58:05 UTC ]
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Former Sydney Morning Herald editor Lisa Davies appointed as new AAP chief executive

Emma Cowdroy to step down from heading newswire service that was saved from attempted closure by shareholders including News Corp and NineThe former Sydney Morning Herald editor, Lisa Davies, has been appointed as the chief executive of Australian Associated Press.The move comes as Emma Cowdroy... Continue reading at The Guardian

[ The Guardian | 2022-01-20 22:44:00 UTC ]
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On TikTok, crying is encouraged. Colleen Hoover’s books get the job done.

The best-selling author of “It Ends With Us” has struck a chord with her emotional novels. Continue reading at The Washington Post

[ The Washington Post | 2022-01-20 11:00:33 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Recurrent Ventures – the next big private equity-fueled media conglomerate?

Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday

[ Digiday | 2022-01-18 05:01:00 UTC ]
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‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office

A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-01-14 05:01:00 UTC ]
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Books in the Media: The Last Emperor of Mexico by Shawcross tops reviews

The most reviewed non-fiction book of the week was The Last Emperor of Mexico by Edward Shawcross (Faber) featuring in the Times, Sunday Times, Financial Times, Wall Street Journal and Daily Mail.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 19:34:48 UTC ]
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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek

[ AdWeek | 2022-01-04 11:56:02 UTC ]
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[ The Bookseller | 2022-01-04 07:56:42 UTC ]
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