The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served actually had a shot at being seen by consumers -- or only appeared, for example, well off-screen. Last year, the Media Rating Council said the industry should abide by a standard requiring desktop ads to appear at least halfway in view for at least one second in order to count as a viewable impression. Video ads need to play for at least two seconds.But with most major publishers now getting more than half their traffic from mobile devices, and ad spending on mobile expected to swell to $100 billion this year, the industry has been clamoring for a mobile standard on which to transact. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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The educational and trade publisher, financially troubled for several years, has agreed with most of its senior lenders and bondholders to a restructuring that would convert existing long-term debt to equity. Continue reading at The New York Times
[ The New York Times | 2012-05-11 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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Surrey County Council's decision to remove paid staff from 10 of its libraries has been... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
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The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
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An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times
[ The New York Times | 2012-04-17 00:00:00 UTC ]
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An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
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April 27th is nearly upon us, heralding the arrival of the Kindle Touch in Europe. Before that happens, Amazon's pushed out a software update packed with language support for the continent, landscape mode and text-to-speech, amongst others. You can manually download version 5.1.0 now or wait for... Continue reading at Engadget
[ Engadget | 2012-04-12 00:00:00 UTC ]
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Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Fairfax Media is in exclusive talks to acquire the publisher of independent news and opinion website Business Spectator, Reuters says. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times
[ The New York Times | 2012-04-06 00:00:00 UTC ]
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Amazon's tax arrangements are in the spotlight this morning after national newspapers... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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Greg Smith, the former Goldman executive who wrote a widely read Op-Ed in The New York Times about the changing culture at the Wall Street firm, has reported made a deal with Grand Central Publishing, part of Hachette. Continue reading at The New York Times
[ The New York Times | 2012-03-30 00:00:00 UTC ]
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The Booksellers Association has criticised the government for failing to tackle business rates... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Waterstones has partnered with Granta for its next magazine issue, Britain, with the chain to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Culture secretary Jeremy Hunt has asked current chair of the Arts Council Dame Liz Forgan to step... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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"Fifty Shades of Grey'' and its two sequels, which became underground sensations and attracted interest from major publishing houses, is headed for Hollywood. Continue reading at The New York Times
[ The New York Times | 2012-03-26 00:00:00 UTC ]
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Gary Pruitt, chairman and chief executive of the newspaper publisher McClatchy Company, becomes the 13th leader of The Associated Press. Continue reading at The New York Times
[ The New York Times | 2012-03-22 00:00:00 UTC ]
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