Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but her eyes twinkling with delight, introduced us to post-modernism, existentialism, and the absurd. It’s one of the only mass-market paperbacks I’ve ever seen issued by Vintage, the venerable publisher of trade (large-format) paperbacks, and though its cover is so very 1980s, the interior features Emil Antonucci’s evocative 1971 drawings of the monster: in repose, bellowing in agony, brooding about the cruel hand fate has dealt him. Continue reading at 'Slate'

[ Slate | 2013-08-05 00:00:00 UTC ]
News tagged with: #modern literature #high school

Other Publishing stories related to: 'Mass-Market Marathon'


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[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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The creator of Midnight Mass is now adapting Poe’s Fall of the House of Usher.

Director/writer Mike Flanagan has quickly made a name for himself as a horror maestro. The man behind Netflix’s hit anthology series The Haunting and the recently released Midnight Mass is set to adapt Edgar Allan Poe’s “The Fall of the House of Usher.” Although there isn’t a release date yet,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-07 19:14:29 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Jazz Legend Mary Lou Williams’ Mass Appeal

PW talks with author and musician Deanna Witkowski about why Williams turned to Catholicism and how she created a soulful synergy of jazz and liturgical music. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
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NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

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[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus marketing and publicity restructure as Grindon and Brown step up

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[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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US marketing tech company acquires Bloodhound Books

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[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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Bonnier appoints Power to head children's marketing and publicity

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[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

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[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

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[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

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[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

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[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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