Marrying Companies and Content

On Thursday, Contently, a hot little company, held a buzzy conference at the Bowery Hotel on a very of-the-moment topic. The conference, the Brand Publishing Summit, included clients, agencies and publishers, with a lot of chatter about brands goi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-11-14 00:00:00 UTC ]

Other Publishing stories related to: 'Marrying Companies and Content'

Some Facebook content reviewers will focus solely on hate speech

Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget

[ Engadget | 2019-05-23 18:11:00 UTC ]
More news stories like this | News stories tagged with: #hate speech #facebook isn #fake accounts #pilot program

What Tech Companies Pay Employees in 2019

Marvel at the median income at Google and Facebook, but remember: Reducing the pay of tens of thousands of people to a single number has its shortcomings. Continue reading at Wired

[ Wired | 2019-05-21 16:36:43 UTC ]
More news stories like this | News stories tagged with: #median income

The company behind TikTok is reportedly launching a Spotify rival

ByteDance, the owner of the Vine-like social media app TikTok, might challenge Spotify with a paid streaming service in emerging markets, according to Bloomberg. It could introduce an app (not named after TikTok), in several non-first-world countries... Continue reading at Engadget

[ Engadget | 2019-05-21 11:15:00 UTC ]
More news stories like this | News stories tagged with: #reportedly launching #emerging markets

Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian markets #previously worked

Astrid Lindgren Company launches charity partnership for Pippi Longstocking anniversary

The Astrid Lindgren Company has launched a global partnership with Save the Children ahead of the 75th anniversary of Pippi Longstocking, aiming to generate more than €750,000 (£659,000). Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 04:12:45 UTC ]
More news stories like this | News stories tagged with: #global partnership

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #canceled dozens #accounts engaged #spreading disinformation #nathaniel gleicher #cybersecurity policy #told reporters

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook bans Israeli company it says aims to disrupt elections

Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC

[ CBC | 2019-05-16 19:23:51 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #accounts engaged #spreading disinformation

In Good Company: Why Publishers Need to Communicate the Value of Premium Context

No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #created equal

Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini

Target's first NewFronts pitch excludes content

Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part

Cengage and McGraw-Hill Merge, Hansen Leads Company

Anticipating a combined pro forma cash revenue of US$3,157 million, the new entity will take McGraw-Hill's name, the deal expected to close by early 2020. The post Cengage and McGraw-Hill Merge, Hansen Leads Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deal expected

Circle files for bankruptcy of Dutch printing companies

Circle Media Group has filed for bankruptcy of its Dutch printing companies, blaming Europe’s “challenging market circumstances” in a “shrinking” print industry. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Netflix to launch magazine to hype its content for awards season, report says

For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #awards season

Price joins The Roald Dahl Story Company

The Roald Dahl Story Company has hired Katie Price, currently director of licensing at Hachette Children’s Group, as its new head of books. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children

Former OUP publisher launches inclusive fiction development company

Jasmine Richards, formerly a publisher at Oxford University Press (OUP), has launched a fiction development company to create inclusive stories for children. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #flat fee

5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent sources