Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook video ads were "significantly" better than YouTube's from a return on investment perspective, and another 25% felt the social media giants video ads were "somewhat better."Only 6% of those surveyed felt YouTube's video ads were "significantly" better than Facebook's, and another 15% said the company's video advertising was "somewhat better." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
News tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising

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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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New data says less than 3 percent of children's books surveyed in 2013 were about black people

The Cooperative Children's Book Center of the University of Wisconsin – Madison found that of the new children's books they received at their center, less than 3 percent focused on black people and even fewer were by black authors (about 2 percent, according to the CCBC.) Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-18 00:00:00 UTC ]
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Hastings Finds Merger Partner

Hastings Entertainment has agreed to merge with one of its biggest vendors and shareholders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek

[ AdWeek | 2014-03-17 00:00:00 UTC ]
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Newspaper ill-advised to let police post their own online story

A newspaper that allowed its local police force to publish an article directly on to its website should be wary of celebrating the initiative.Torbay police posted a "story" on the site of the Torquay Herald Express, headlined "Who is this man?" over a picture of the said gentleman in a... Continue reading at The Guardian

[ The Guardian | 2014-03-14 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Hungary’s Top Online and B&M Bookstore Chain Merge

Seeking sale synergies, Bookline.hu, Hungary's top online bookseller has merged with Libri, the country's largest bookstore chain. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

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[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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The 2014 Fulfillment Service Bureau Survey

While publishers introduce new products and platforms at a breakneck pace, fulfillment companies are faced with either adapting legacy systems to meet the changing demands, or investing resources in creating solutions from scratch. Their universe is constantly expanding as new players with new... Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Condé Nast to replace House & Garden and Easy Living online editions

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[ The Guardian | 2014-03-12 00:00:00 UTC ]
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5 Ways To Lock In Your Customers Using Online Communities

How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company

[ Fast Company | 2014-03-11 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

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[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

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[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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Online Publisher’s Association Announces New Executive Officers

The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
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Premiership rugby: Sun and Times subscribers get online and mobile clips

News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
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India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

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[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Kieron Smith to launch online shop

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[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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January ABCs: home or away, it's hard to find the net

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[ The Guardian | 2014-02-23 00:00:00 UTC ]
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