Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
News tagged with: #post marketers #facebook live #recent months #marketing side

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Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #forwarded email #hearst magazine

Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | News stories tagged with: #growing popularity #online serialization #ebooks #russian book

Advantage Business Marketing Ceases Operations After 13 Years

Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
More news stories like this | News stories tagged with: #b2b publisher #turn things #developing story

Lululemon menswear stores quietly close after short-lived runs

Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years. The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 20:05:22 UTC ]
More news stories like this | News stories tagged with: #major retailers #bergdorf goodman #lulu

Indonesia Market Focus: Wraparound

In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia. Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global

[ British Council global | 2019-06-19 15:03:54 UTC ]
More news stories like this | News stories tagged with: #cult classic #british council

Google's Chromebook App Hub for students and teachers is live

We can argue about the merits and flaws of Chromebooks all day long, but one thing is clear: They've found a strong foothold in the education market. Indeed, today Google is announcing that more than 30 million Chromebooks are in use by students arou... Continue reading at Engadget

[ Engadget | 2019-06-19 13:30:00 UTC ]
More news stories like this | News stories tagged with: #day long #ve found #education market #ebooks #book app

Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with: #media players #share information #ad dollars #verso

Cannes Briefing: Facebook wants to regain trust (and change the topic)

Facebook's Carolyn Everson says the company is happy to talk about brand safety if the advertiser wants to. Other Cannes highlights include more celebrity sightings and expensive juice. The post Cannes Briefing: Facebook wants to regain trust (and change the topic) appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-19 04:01:44 UTC ]
More news stories like this | News stories tagged with: #brand safety #verso

Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | News stories tagged with: #tech companies #fake news #—bloomberg news #verso

News Corp. reviews its options for News America marketing unit

News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with: #greater transparency #consumer brands #—bloomberg news #news corp

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper

Marie Kondo is the future of marketing

At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company

[ Fast Company | 2019-06-17 16:30:37 UTC ]
More news stories like this | News stories tagged with: #tech companies #best-selling author

Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
More news stories like this | News stories tagged with: #bookseller

New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing

In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
More news stories like this | News stories tagged with: #self-publishing appeared #political books #self-publish

New Report Looks at Translated Literature in Some World Markets

Called a 'Diversity Report,' a new study looks at the status of translated literature various book markets, with emphasis on Austria and Slovenia. The post New Report Looks at Translated Literature in Some World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-11 05:30:05 UTC ]
More news stories like this | News stories tagged with: #translated literature #world markets #book markets #book market

Facebook will launch new Portal models this fall

Facebook has apparently been busy designing new variants of its Portal video chatting devices. According to the company's Vice President of AR/VR, Andrew "Boz" Bosworth, Facebook plans to unveil new Portal models this fall. Bosworth has made the anno... Continue reading at Engadget

[ Engadget | 2019-06-11 05:27:00 UTC ]
More news stories like this | News stories tagged with: #facebook plans #vice president

Facebook Is Taking Steps to Safeguard Canada’s Oct. 21 Federal Election

Facebook is bringing its political advertising tools and rules to Canada in advance of that country's federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads,... Continue reading at AdWeek

[ AdWeek | 2019-06-10 21:00:28 UTC ]
More news stories like this | News stories tagged with: #run ads #taking steps #social issues

The Groups Where Thousands of Facebook Users Ask for Money

Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic

[ The Atlantic | 2019-06-10 12:36:21 UTC ]
More news stories like this | News stories tagged with: #facebook users

Ecuadorian President blocks extradition of alleged Facebook fraudster

A New York man who fled to Ecuador after allegedly trying to defraud Mark Zuckerberg will not be extradited to the US, Reuters reports. Continue reading at Engadget

[ Engadget | 2019-06-10 12:05:00 UTC ]
More news stories like this | News stories tagged with: #reuters reports