Marketers are still into Facebook Live

Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-03-01 00:00:00 UTC ]
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Live from New York, It’s the U.S. Book Show!

Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book show


Why are biographies so popular? Because humans are enthralled by the lives of others | Caroline Knox

We seek inspiration, consolation – and the unvarnished truth. And we know that all the best stories are trueCaroline Knox is director of the Boswell book festivalMy love affair with biography began aged nine, when my subscription book club sent me a compendium of “true life” adventure stories.... Continue reading at The Guardian

[ The Guardian | 2023-05-09 08:00:15 UTC ]
More news stories like this | All news stories tagged with: #book club #memoir #book festival #literary legacy #lord byron #senior editor #travel writing #unvarnished truth


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #nielsen #print books #flat compared


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Jenny Odell on Timing Our Lives in Rhythm With the Earth

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-01 08:52:55 UTC ]
More news stories like this | All news stories tagged with: #narrated essays #sacred connection #online publication #emergence magazine #jenny odell #emerging stories


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher


Live from New York: Curtis Sittenfeld on Dating Up, Writing Funny, and How SNL and the Iowa Writers’ Workshop Are Alike

Bestselling author Curtis Sittenfeld joins co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss her new novel, Romantic Comedy, which begins behind the scenes at a television show similar to Saturday Night Live, where a female comedy writer is gobsmacked that her schlubby straight male... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-20 08:53:29 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #romantic comedy #whitney terrell #iowa writers #curtis sittenfeld


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | All news stories tagged with: #american culture #major shift #challenges appeared


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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A Leningrad Underworld: Polina Barskova’s Living Pictures, by Sibelan Forrester

A Leningrad Underworld: Polina Barskova’s Living Pictures, by Sibelan Forrester Book Reviews [email protected] Mon, 03/27/2023 - 16:33 Photo by Wilhelm Gunkel / Unsplash What is the role of the past in our psychic universe? What happens to us if... Continue reading at World Literature Today

[ World Literature Today | 2023-03-27 21:33:19 UTC ]
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The best live TV streaming services in 2023

Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget

[ Engadget | 2023-03-21 13:30:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Netflix making live-action 'One Piece' from popular manga

Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News

[ ABC News | 2023-03-06 02:32:30 UTC ]
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Hitting the Books: Could we zap our brains into leading healthier lives?

Deep Brain Stimulation therapies have proven an invaluable treatment option for patients suffering from otherwise debilitating diseases like Parkinson's. However, it — and its sibling tech, brain computer interfaces — currently suffer a critical shortcoming: the electrodes that convert electron... Continue reading at Engadget

[ Engadget | 2023-03-04 15:30:03 UTC ]
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At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | All news stories tagged with: #children's book #events including #bologna children


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | All news stories tagged with: #children’s book #children's book #bologna book #young readers #book fair #bologna children #book market