Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-03-01 00:00:00 UTC ]
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When you’re not liking your friends’ photos on Facebook, you’re likely to soon have more opportunities to buy stuff.Facebook is expanding its partnership with Shopify, which helps businesses create online storefronts. Facebook has been testing buy buttons in the News Feed and on businesses’... Continue reading at PC World
[ PC World | 2015-06-11 00:00:00 UTC ]
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In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
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You might find yourself browsing more than the shelves at your local store, if Facebook knows you’re there. It’s expanding a location-aware program that will let businesses pop information into the top of your news feed. Place Tips lets brick-and-mortar stores send information to people’s News... Continue reading at PC World
[ PC World | 2015-06-09 00:00:00 UTC ]
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E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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At its Worldwide Developers Conference on Monday, Apple announced the News app, the latest example of a platform trying to improve the mobile news reading experience and get publishers to distribute their news directly on apps. News invites comparisons with Facebook’s Instant Articles, which... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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Media organisations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for new service Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform... Continue reading at The Guardian
[ The Guardian | 2015-06-08 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
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Did you know every two days, humans generate as much data as we did from the dawn of history up until 2003? AJ Steiger on how the internet means teenagers are more connected and empowered than ever before… but more vulnerable too – and how our books reflect this dualityThink about this for a... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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#mobile content
BookExpo America ended its Wednesday–Friday run last week at New York City’s Javits Center before giving way to the consumer-oriented BookCon, held at Javits over the May 30–31 weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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The sudden death of Oscar Hijuelos at age 62 in October 2013 was a shock to the literary world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
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A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015. Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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