This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of companies now measures viewability -- simultaneously providing new insight and starting new disputes by giving differing results.In negotiations, ad sellers are fighting advertisers over how quickly every ad can meet the Media Rating Council's definition of "viewable": for display ads, at least 50% of pixels must appear on-screen for at least one second. They disagree over whether that definition is sufficient. And they're struggling with the fallout they'll accept from a new, viewable regime: Should officially viewable ads cost more? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Blanchard Systems, developer of SendMyAd, debuts its editorial solution Virtual Publisher. Virtual Publisher is a book planning and production tool for print and digital editions, and is compatible with Adobe InDesign Plugins. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-10 00:00:00 UTC ]
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Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Wow, what a swirl of good-news/bad-news last week for the media tablets aimed at the ereader market. As it turns out, the roller-coaster ride continues this week. comScore reported that the Kindle Fire from Amazon generated far more Internet activity in February than any other Android media... Continue reading at Betanews
[ Betanews | 2012-05-08 00:00:00 UTC ]
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By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
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Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week
[ Media Week | 2012-05-04 00:00:00 UTC ]
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Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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HarperCollins has bought world rights in The Real Lady Detective Agency, an account of a true-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World
[ PC World | 2012-04-30 00:00:00 UTC ]
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Microsoft seems to have found an open window back into the ebook business, closing the door on an ongoing patent dispute with its new partner. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company
[ Fast Company | 2012-04-26 00:00:00 UTC ]
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Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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