Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'


Web-content promoter buys West Coast firm

Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles


Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade show #pope francis #book cover


Chinese Book Market Snapshot: Bestsellers, E-publishing, Translation

Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


Asus Transformer Pad TF103C review: This hybrid is better for fun than work

I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #ve chosen


TISP network makes innovation recommendations

New recommendations to help “foster and sustain innovation” between the publishing... Continue reading at The Bookseller

[ The Bookseller | 2014-07-31 00:00:00 UTC ]
More news stories like this |


Logitech TogetherWeGame will make you a game developer -- no skills needed

Growing up as a computer nerd, I remember thinking that I would learn how to program, so I could develop my own video games. I think this is a dream that many nerds share. I remember that my dad bought me a huge book on programming and after about 5 pages, I gave up and began reading comic books... Continue reading at Betanews

[ Betanews | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remember thinking #computer nerd #video games #huge book #video game


Contently Launches A Nonprofit Arm To Do Investigative Journalism

In the new era of digital media, everyone’s a publisher — celebrities, nobodies, spy agencies, house plants and, especially, brands. Building “the plumbing” for brands that want to be part of this new era, and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigative journalism


Brands' Big Challenge: Making the Mind Shift to Mobile

Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big challenge #forrester analyst


Nielsen Book: Total book market declined 4% in 2013

The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


Man Booker Prize: A crowdfunded novel makes the longlist for the first time

'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul kingsnorth


Nook makes UK gains

Nook has won market share in the UK over the past 12 months, the company has told The Bookseller... Continue reading at The Bookseller

[ The Bookseller | 2014-07-25 00:00:00 UTC ]
More news stories like this |


Kindle Unlimited: Who will it work for?

There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle unlimited


Make the logo bigger? Publishers downsize

Facebook and Twitter may be giving publishers bigger audiences, but they're having the opposite effect on publishers' branding. The post Make the logo bigger? Publishers downsize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #opposite effect


J.K. Rowling reveals six new Cormoran Strike books are in the works

Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #detective series #robert galbraith #eventually outnumber #harry potter


Amazon Makes Plea to Authors to Quiet Down

Amazon has extended an olive branch to the newly formed Authors United group, and asked that the organization stop making statements that paint the e-tailer in a negative light as its terms dispute with Hachette drags on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #olive branch #terms dispute


5 Ways to Make the Most of Kindle Unlimited’s 600,000 Books

So, you've signed up for Amazon's Kindle Unlimited service and now you're feeling a little overwhelmed by what's on offer? That's OK; it's not often that you're faced with the sudden availability of over 600,000 digital books to sample at once. Here are a few practical pointers to help you... Continue reading at Wired

[ Wired | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle unlimited #ve signed


'Orphan Train' makes a splash in 2014

'Orphan Train,' a novel about the friendship between an elderly woman who was sent West in her youth and a contemporary teenager, has dominated paperback bestseller lists. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orphan train #elderly woman


Amazon Makes Kindle Unlimited Official

Kindle Unlimited, a new subscription service from Amazon allowing customers unfettered access to ebooks and audiobooks, has officially launched. Amazon began testing the service, which has long been rumored, earlier this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #kindle unlimited #officially launched


Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh howey #ebook sales #ebook royalties #traditional publishers


How Top Publishers Label Content Recommendation Ads

As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debate rages #native advertising