Major publishers have fallen victim to domain spoofing: can your business avoid the same fate?

Counterfeit advertising is an issue on the rise, affecting both brands and publishers alike with serious consequences. Even big name publishers have fallen victim to this fraud — but fortunately, there are measures you can take to protect your business. Sponsored by OpenX. The post Major publishers have fallen victim to domain spoofing: can your business avoid the same fate? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-12-08 00:00:00 UTC ]

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Major publishers have fallen victim to domain spoofing: can your business avoid the same fate?

[ Digiday | 2017-12-08 00:00:00 UTC ]
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What Do Publishers Need to Know About Vertical Video?

[Sponsored] MediaRadar examines a new ad format that's getting a wide embrace from agencies and publishers alike. The post What Do Publishers Need to Know About Vertical Video? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-19 00:00:00 UTC ]
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Eyewear bags Monkman and Seagull quiz book

Eyewear Publishing has secured the rights to publish a new book of quizzes from "University Challenge" stars and internet "phenomena" Eric Monkman and Bobby Seagull, following "fierce competition from several major publishers". Continue reading at The Bookseller

[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Book Proposal from 'Hidden Figures' Author Making Rounds

Margot Lee Shetterly, whose 2016 nonfiction bestseller 'Hidden Figures' served as the basis for the unexpected box office smash of the same name, is currently taking meetings with the major publishers. Some insiders guessed that this new work could fetch well into seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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HMRC changes decision over VAT for adult colouring books

The popular colouring books will now remain VAT-free unless they are specifically marketed towards adultsHMRC has announced that it will not impose VAT on most colouring and dot-to-dot books for adults – reversing its plans from earlier this year which were greeted with dismay by fans and... Continue reading at The Guardian

[ The Guardian | 2016-12-14 00:00:00 UTC ]
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NAIBA 2016: Children's Authors, Editors, Young Booksellers Make for an Energetic Show

Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
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BEA 2016: Booksellers Talk Up Their Favorite Books for Young Readers

While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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Black authors don’t write only for white women | Dreda Say Mitchell

Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian

[ The Guardian | 2015-12-02 00:00:00 UTC ]
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Apple's ebook business is no longer under scrutiny

Three years ago, the Department of Justice brought Apple, and major publishers, to book for trying to maintain the prices at which ebooks could be sold. As part of its punishment, the firm had to suffer the presence of a court-approved monitor, Mi... Continue reading at Engadget

[ Engadget | 2015-10-13 00:00:00 UTC ]
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New Open E-books Initiative Democratizes Access

Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Apple Loses E-book Appeal—Now What?

Last week, the Second Circuit Court of Appeals, by a 2–1 margin, affirmed Judge Denise Cote’s 2013 finding that Apple orchestrated a 2010 conspiracy with five major publishers to fix ebook prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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The Web Will Either Kill Science Journals or Save Them

More than 50 percent of academic papers published are owned by five major publishers. The post The Web Will Either Kill Science Journals or Save Them appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-06-15 00:00:00 UTC ]
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Southwest to Offer Kobo E-books Inflight

Passengers flying on Southwest Airlines will now be able to access frontlist ebooks, as well as excerpts from frontlist titles, from major publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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EducaTablet: Latin America’s New Mobile-centric K-12 Content Platform

EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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Virtual Book Festivals Run By Major Publishers Take Off in UK

HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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