Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
News tagged with: #book world #weldon owen

Other Publishing stories related to: 'Major Campaign for Special K Book'


Vintage launches digital campaign for debut

Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harvill secker #night circus #erin morgenstern


Aurum reaches final frontier with Star Trek book

Written By: Katie Allen Publication Date: Tue, 24/05/2011 - 15:17 Aurum Press has bought a book delving into archive material from science fiction television show Star Trek. Commissioning editor Sam Harrison acquired UK and Commonweath rights to Star Trek Vault: 40 years from the Archives from... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this |


Mauger to urge WI to campaign for libraries

Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:38 Annie Mauger, chief executive of CILIP, is to call on the Women's Institute to campaign for public libraries when she addresses the organisation's annual general meeting in Liverpool on 8th June. The WI, which has a 210,000... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #8th june #long history #climate change #select number


Newsnight to tackle Kensal Rise campaign

Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 15:30 Tonight's edition of the BBC2 current affairs programme Newsnight will feature the "ongoing fight by local communities to save their libraries", focusing on the campaign for London's Kensal Green library. The piece will... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #library closures #st martin #sign books


Google Touts Growth of E-book Service and Store

Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World

[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book service


S&S defends Will & Kate "gypsy" wedding book

Written By: Lisa Campbell Publication Date: Mon, 23/05/2011 - 15:41 Simon & Schuster has defended its publication of Will & Kate’s Big Fat Gypsy Wedding as “fun” and “gently humorous” after Tesco withdrew the book from sale, following complaints. The supermarket pulled the title after... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this |


Bringing E-books to Stores

Booksellers attending the Canadian Booksellers Association's National Conference in Toronto, May 13–15, were introduced to innovations from two Canadian companies designed to help bricks-and-mortar stores sell ebooks. Transcontinental Printing demonstrated its ebook distribution system, which... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers attending #national conference #sell ebooks #web sites


E-Book Sales Pass Print on Amazon

While the Rapture isn’t scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek

[ AdWeek | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mike shatzkin #mortar stores #forrester research #e-book reading #big deal #forrester analyst


QOTD: About Those Amazon E-Book Sales…

“As a former Amazon Associate, I can tell you that a great many sales of Kindle Books are for the 99¢ complete Dickens, etc.” –Movie critic and Web publisher Roger Ebert, providing some context for Amazon’s stat about Kindle ebooks outselling print books. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle books


Independent Booksellers Book Prize shortlists unveiled

Written By: Lisa Campbell Publication Date: Thu, 19/05/2011 - 12:19 Readers are being called to cast their vote for the Independent Booksellers’ Book Prize winner, after the shortlist was announced today. The annual award, which recognises works of fiction for adults and children, asks members... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced today #annual award


Sphere acquires Seal Team Six book

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 09:02 Sphere is capitalising on the interest surrounding the US Navy Seals following the assassination of Osama bin Laden and has acquired Seal Team Six by Howard E Wasdin and Stephen Templin. Sphere non-fiction publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #navy seals #claire roberts #trident media #scott miller #23rd june


E-book price-fixing law passed in France

Written By: Barbara Casassus Publication Date: Wed, 18/05/2011 - 14:45 The French National Assembly yesterday (17th May) voted into law a bill allowing publishers to fix prices of all ebooks sold in France. The text says that retailers inside or outside France must respect the fixed prices.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fix prices #ebooks sold #retailers inside #fixed prices #european commission #european court


Number of US physical books printed increases despite digital

Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge growth


Myers wants joined-up thinking over book events

Written By: Lisa Campbell Publication Date: Wed, 18/05/2011 - 09:33 Dominic Myers has called on the book industry to collaborate in creating more nation-wide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #book events #book sales


Campaigners seek answer from Ed

Written By: Benedicte Page Publication Date: Wed, 18/05/2011 - 08:40 Lewisham library campaigners are preparing to lobby the Department for Culture, Media and Sport in Whitehall at noon today (18th May), after a formal demand for government intervention over the borough's plans for the service... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this |


WBN giveaway to be cut to 500,000 books

Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 15:59 World Book Night in 2012 will see 500,000 rather than 1m books given away, WBN founder Jamie Byng told Book Industry Conference (BIC) delegates this morning, as he also discussed incorporating digital and audio elements... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this |


Sticking with Books

As publishers worry about the shrinking number of physical bookstores, Levy Home Entertainment is making the case that mass merchants will be a viable alternative not only to showcase books but to sell them as well. In a presentation at the Book Industry Study Group's May 5 "Making Information... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #showcase books #shrinking number #physical bookstores #mass merchants #viable alternative #units sold #online bookstores


Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits


Spoof kids' book to Canongate

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 10:47 Canongate has bought a foul-mouthed gift book for exhausted parents, which has been the subject of intense hype in the United States. M.d. Jamie Byng and senior editor Francis Bickmore bought UK and Commonwealth rights,... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie byng #adam mansbach #akashic books


Publishers battle for Townshend and Walliams books

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers battle #latest figures #trade shows #celebrity autobiographies #ed victor