With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which recently bought a 50 percent stake in reality TV mogul Mark Burnetts production company. Publishers have tried their hand before, but failed to find a sustainable business. But now they say theyve learned, the hard way, that the magazine brand and show have to be seamless to boost that brand awareness. Sadly, the content often doesnt translate well to the screen. Publishers usually dont own the show, so they miss the full benefit of selling ads into them, and when integrated sales are attempted, the platforms still tend to be bought separately. Failure can be embarrassingly public. Hearsts joint venture with Lifetime parent A&E Networkstranslating its womens magazines into a networkflamed out in under six months. Its Real Life, an ambitious lifestyle show TLC cooked up with Real Simple, was scrapped after 15 episodes. The last great effort at synergy was Talk magazine, and it just didnt work, says Michael Hirschorn, CEO and founder of Ish Entertainment and a former New York magazine editor. Magazines are a great source of material, but they dont bring in much money to the publisher. Unless you control every stage of the process, its hard to make a big profit in it. One... Continue reading at 'AdWeek'
[ AdWeek | 2011-10-18 00:00:00 UTC ]
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Actors Alison Oliver, Sasha Lane, Jemima Kirke and Joe Alwyn are to star in the TV adaptation of Sally Rooney's novel, Conversations with Friends (Faber.) Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 23:11:49 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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“Ticking Clock,” a new memoir by Ira Rosen, a former producer for the show, recounts the newsmagazine’s pathbreaking journalism and its culture of harassment and abuse. Continue reading at The New York Times
[ The New York Times | 2021-02-16 10:00:05 UTC ]
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Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
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Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
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TV rights for historian Anne Sebba’s biography of Ethel Rosenberg, the only woman in the US to be executed for a crime other than murder, have been snapped up by Miramax Films. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 12:16:20 UTC ]
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New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian
[ The Guardian | 2021-02-03 16:08:52 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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Eight of Barbara Taylor Bradford's novels are to be made into TV dramas after the author secured a major deal with independent film company The Forge. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 19:48:57 UTC ]
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After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian
[ The Guardian | 2021-01-16 19:00:40 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Former U.S. Poet Laureate Natasha Trethewey’s Memorial Drive—a harrowing memoir of a daughter reckoning with the brutal murder of her mother at the hands of her stepfather—has been optioned by Sony Pictures Television for development as a drama series. Recently heralded by the Washington Post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-02 20:31:46 UTC ]
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Luke Neima, Josie Mitchell and Rachel Allen have been promoted at Granta magazine. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 03:18:32 UTC ]
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Debi Chirichella was named president of Hearst Magazines today, after serving in the role in an interim capacity for a little over three months. Before she was named acting president in July, she had been executive vice president and chief financial officer. Chirichella joined the company in... Continue reading at AdWeek
[ AdWeek | 2020-11-11 20:13:08 UTC ]
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While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian
[ The Guardian | 2020-11-11 14:24:45 UTC ]
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