Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be essentially flat this year at nearly $24.6 billion compared with 2014, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday. It will climb to approximately $24.7 billion by 2019, PricewaterhouseCoopers predicted.During that time, overall ad sales are expected to rise at a combined annual growth rate of less than half a percent, reaching $17 billion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Small publishers overly reliant on Google and digital advertising are likely to feel the pain if copyright reform changes go through. The post In EU copyright battle, Google challenges the will of regulators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-11 00:00:00 UTC ]
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When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.Facebook's head of global news partnerships was addressing an audience of print media professionals at the... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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The company will continue to publish more than 200 titles but the deal has been criticised by its largest shareholder and the NUJScores of local newspapers as well as titles including the i, the Yorkshire Post and the Scotsman, will continue to publish after its troubled owner agreed a deal to... Continue reading at The Guardian
[ The Guardian | 2018-11-17 00:00:00 UTC ]
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Newspaper publishers know they have to experiment to keep their print products viable. But innovating an expensive product is risky. The post With no election results, Gannett newspapers edge into the future for their print product appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-06 00:00:00 UTC ]
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An independent U.S. federal agency ruled Wednesday that Canadian paper imports don't hurt American producers, delivering a surprise decision that eliminates tariffs that had raised prices and squeezed margins at struggling newspapers. The U.S. International Trade Commission said in a statement... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-08-30 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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Newspaper publishers across the U.S. already strapped by years of declining revenue say they’re dealing with an existential threat: Recently imposed tariffs on Canadian newsprint driving up their business costs. The tariffs are a response to a complaint to the U.S. Department of Commerce from a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-12 00:00:00 UTC ]
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I hope the PM is sincere in her desire to save journalism for the public good. But so much depends on the scope of the reviewThe prime minister’s decision to hold an inquiry into “the sustainability of Britain’s printed press” received little more than a cautious welcome from newspaper... Continue reading at The Guardian
[ The Guardian | 2018-02-07 00:00:00 UTC ]
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The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-19 00:00:00 UTC ]
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Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Today Facebook publishes its Global Government Requests Report, revealing just how many data requests the social network has received from governments around the world. This time around, the report covers the second half of 2016, and it shows a mixed-bag of figures. While the number of items... Continue reading at Betanews
[ Betanews | 2017-04-27 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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