Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be essentially flat this year at nearly $24.6 billion compared with 2014, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday. It will climb to approximately $24.7 billion by 2019, PricewaterhouseCoopers predicted.During that time, overall ad sales are expected to rise at a combined annual growth rate of less than half a percent, reaching $17 billion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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After posting its first profit in decades in 2010, The Atlantic says it continues to see gains in 2011, with digital advertising up 42 percent and print advertising revenue up 9 percent in the second quarter, compared to the same period last year. Digital advertising is also up 23 percent for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
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Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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