On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-12-10 10:00:00 UTC ]
Between January and May this year, approximately 3,000 people working in the news industry were laid off or offered a buyout. That’s according to figures compiled by Challenger, Gray & Christmas Inc.—a Chicago-based firm that helps workers find new employment—and reported yesterday in a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-02 12:07:17 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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For the latest episode of the podcast Scholastic Reads, the children's book publisher did something a little different. It shifted the focus onto some of the young folks who make up its dynamic News Kids reporting endeavor. Dialing in from various cities around the country to chat with the... Continue reading at AdWeek
[ AdWeek | 2017-05-13 00:00:00 UTC ]
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In the latest episode of the Geek's Guide to the Galaxy podcast the panel discusses why Black Mirror is better than most other sci-fi TV. The post Black Mirror Is Almost as Smart as a Good Sci-Fi Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-06 00:00:00 UTC ]
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As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
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In the latest episode of Geek's Guide to the Galaxy the panel discusses the Kickstarter campaign to fund Queers Destroy Science Fiction!, a special issue of Lightspeed magazine written by queer creators. The post Crowdfunded Magazine Celebrates Queer Science Fiction appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-17 00:00:00 UTC ]
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In the latest episode of Geek's Guide to the Galaxy, writer Naomi Klein discusses dystopian fiction and her new capitalism-vs.-the-climate nonfiction book This Changes Everything. The post Dystopian Fiction’s Popularity Is a Warning Sign for the Future appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-20 00:00:00 UTC ]
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Patrick Rothfuss is the author of the mega-bestselling novels The Name of the Wind and The Wise Man's Fear, and is currently hard at work on The Doors of Stone, the final volume in his epic fantasy trilogy The Kingkiller Chronicle. In the latest episode of Geek's Guide to the Galaxy he discusses... Continue reading at Wired
[ Wired | 2014-10-25 00:00:00 UTC ]
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