Los Angeles Times announces 74 job cuts due to economic challenges

The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at 'ABC News'

[ ABC News | 2023-06-07 20:06:25 UTC ]

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Beats names new CMO

As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Report: Nigerian Publishing in Crisis of Mistrust, Economic Challenges

Publishers, distributors, booksellers, and authors find themselves pointing at each other in a reported ‘vicious circle’ for Nigeria’s market. By Dennis Abrams | @DennisAbrams2 ‘A Constant Battle’ t The Guardian in Nigeria, Anote Ajeluorou reports on a bitterness in the publishing industry... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-07 00:00:00 UTC ]
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Net Pricing: Is It Time to Take Prices off Book Covers?

Pointing to the need for pricing flexibility at a time when bookstores face a growing number of economic challenges, some booksellers question whether it’s time for publishers to stop printing suggested retail prices on book covers and dust jackets. Continue reading at Publishers Weekly