Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

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[ Engadget | 2024-01-18 19:16:41 UTC ]
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A Book Club Took 28 Years to Read ‘Finnegans Wake.’ Now, It’s Starting Over.

The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times

[ The New York Times | 2023-12-07 10:40:10 UTC ]
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It took 28 years, but this book club finally finished reading Finnegans Wake

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[ CBC | 2023-11-14 22:49:00 UTC ]
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Carmen Giménez Looks Back at Her Year at Graywolf

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[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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In London, Schroders Backs the Business Book of the Year Award

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[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
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Bookforum is back! After folding last year, the beloved lit mag is revived by the Nation

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[ Los Angeles Times | 2023-06-24 00:21:58 UTC ]
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We Go Way Back: 25 of the Best Historical Fiction Books of the Past 10 Years

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[ Book Riot | 2023-02-21 11:34:00 UTC ]
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Score a year of Hulu for just $2 a month for Black Friday

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[ PC World | 2022-11-23 11:00:00 UTC ]
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Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

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[ Engadget | 2022-11-18 13:13:24 UTC ]
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Area man named Bob Jablonski returns library book called Hitler 77 years overdue.

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[ Literrary Hub | 2022-09-02 14:55:57 UTC ]
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[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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Eighty-year-old study of British slave trade is back in the bestsellers list

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[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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