Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-03-12 11:00:00 UTC ]
The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this
Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this
A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times
[ The New York Times | 2011-02-17 00:00:00 UTC ]
More news stories like this
Written By: Philip Jones The system of lending one ebook per library user works for authors, agents, booksellers and librarians, a session at Digital Book World discussing the sector heard yesterday. At the session, entitled 'Where Do Libraries Fit Into the Ecosystem?', publishers were... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this