A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating translates to an average draw of just 2.45 million adults 18-49, down from last year’s already depressed 2.76 million. The Nielsen data does not include the number of viewers who streamed the game via Fox’s various digital platforms. While the novelty of placing live microphones in several players’ helmets went a long way toward lending an element of fun to the exhibition—wearing a wire during his at-bat against Astros ace Justin Verlander, Atlanta’s Freddie Freeman divertingly jawed his way through his first appearance at the plate—the All-Star Game wasn’t able to work its way out of a decade-long ratings slump. The scrimmage hasn’t topped the 10 million-viewer mark since 2015, and you’d have to go back all the way to the summer of 2001 to find an All-Star Game that averaged north of 15 million viewers. While baseball’s summer showcase always has been the most popular All-Star Game in sports, it appears that the MLB has finally dropped back with the rest of the pack. Although Fox’s coverage of Tuesday... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Five challenges, 30 hours, 100 developers, programmers and entrepreneurs – this weekend... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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New middle-grade and YA publisher In This Together Media aims to offer stories with more diverse and realistic representations of kids, especially girls.In the new novel Aspen by Rebekah Crane, the teenage title character is an awkward, artsy kid who gets into a car accident that kills the most... Continue reading at Fast Company
[ Fast Company | 2014-06-03 00:00:00 UTC ]
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As Justin Timberlake is to pop stars, Mario Batali is to chefs, yet that’s not how he sees it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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A first novel with glowing endorsements from such literary lights as Jonathan Franzen, Paul Auster, Geoff Dyer, and John Ashbery—what more could a young writer want? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Hachette Book Group in the US has continued the public discussion of its terms battle with Amazon... Continue reading at The Bookseller
[ The Bookseller | 2014-05-28 00:00:00 UTC ]
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W H Smith has defended its customer service record after being voted the worst retailer in the UK... Continue reading at The Bookseller
[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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Sphere has acquired a book on growing up from actress, singer and vlogger Carrie Hope Fletcher,... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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There is “no scope” to change the 20% VAT rate on ebooks, the UK government said... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Blink Publishing has acquired the “revealing” autobiography of Luisa Zissman, a... Continue reading at The Bookseller
[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Disney Publishing Worldwide and Del Rey Books are teaming up to do a new line of Star Wars adult fiction novels. The publishers will be working directly with brand creator, Lucasfilm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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HarperCollins Canada experiments with publishing a multimedia digital original fiction series with text, illustrations and soundtrack created by Bedouin Soundclash frontman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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“We used to get our news from a couple of anchormen," noted Forbes CEO Mike Perlis in his OnCopyright 2014 keynote. "That’s not the world we live in any more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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It’s nice to see newspaper publishers working their way out of the existential doldrums. If there was one overall takeaway from last week’s mediaXchange, the Newspaper Association of America’s confab in Denver, it wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-26 00:00:00 UTC ]
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Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
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This week, the Inkstuds podcast hits the road, the second volume of Bold Riley, Hi-Fi Color for Comics, P. Craig Russell's final Guide to Graphic Storytelling, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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House, a design, decoration, food and lifestyle website, aims to reach 500,000 monthly users in four yearsCondé Nast is launching a online lifestyle offering closely resembling Pinterest, House, replacing its House & Garden and Easy Living websites.The publisher is launching House on... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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