Click Here: The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics Alex Schultz, is slated for October 7. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2025-03-04 05:00:00 UTC ]
With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Unbound is crowd funding for a new book by ‘iconic’ producer and musician Matthew Herbert. Instead of producing a new record, Herbert’s debut book, The Music, will describe in “precise and almost poetic detail” how the record will sound. It will be divided into chapters the way an album is... Continue reading at The Bookseller
[ The Bookseller | 2015-08-21 00:00:00 UTC ]
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Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Bloomsbury has signed a debut book from mathematician David Sumpter, looking at the statistical background behind football. Commissioning editor Jim Martin signed world rights to More than a Game in a deal with Chris Wellbelove at Greene & Heaton. The book will published on Bloomsbury's... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Sugg's debut book, 'Girl Online,' now holds the record for the highest sales in its first week for a new writer in the UK. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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In his second novel, The Book of Joe (2004), Jonathan Tropper wrote about a novelist who fears the “sophomore slump” after his debut book becomes a huge bestseller and is adapted into a film.Fast forward a decade, and Tropper’s fiction becomes reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Times Book Critic David L. Ulin takes a look at Rebecca Gayle Howell's poems in "Render" and her definition of "apocalypse."On the back cover of Rebecca Gayle Howell’s debut book of poetry “Render: An Apocalypse” (Cleveland State University Poetry Center: unpaged, $15.95 paper), there’s a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-08 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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