List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Nobel Literature Prize 2021: Abdulrazak Gurnah on the moment he found out he won

Abdulrazak Gurnah found out about his win over the phone but initially thought it was a cold caller. Continue reading at BBC News

[ BBC News | 2021-10-07 22:36:48 UTC ]
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A Spooky, Witchy Reading List to Kick off Scary Season

Witches have always been a bit of figment and fact, appearing in some way in every culture and throughout history. They’ve been said to have supernatural healing abilities, calling back loved ones, precious livestock, and near-barren lands from the brink of demise. Further still they’ve crossed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-01 08:49:55 UTC ]
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Pan Mac bookseller mentorship pilot hailed a success

Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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‘Lean Fall Stand’ opens with a literal cliffhanger you won’t soon forget

After a gripping opening, Jon McGregor’s novel turns into a meditation on language and caregiving. Continue reading at The Washington Post

[ The Washington Post | 2021-09-27 13:00:00 UTC ]
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Debuts and father-daughter pair revealed in Bloomsbury's spring lists

Debut novelist Leila Mottley and Orange Bakery founders Kitty and Al Tait are among the authors set to dazzle at Bloomsbury next spring. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:00:19 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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News Corp Australia won’t muzzle commentators as it ramps up climate coverage

Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian

[ The Guardian | 2021-09-10 20:00:05 UTC ]
More news stories like this | News stories tagged with: #climate coverage #murdoch empire #climate change #executive chairman #michael miller #climate action #news corp

Irish-language list Futa Fata reaps reward of the resurgence of Gaeilge

This might be a somewhat reductive thing to say about what was the dominant way of communicating in Ireland for the vast majority of its recorded history, but Gaeilge—the Irish language—is having something of a moment of late. There has been a surge of numbers in Irish immersion schools in the... Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 15:01:51 UTC ]
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Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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HarperCollins Ireland publisher Nagle looks to build brand as list launches

With its first two titles issued last week and a further four to come in 2021, Conor Nagle explains how HarperCollins Ireland is harnessing the power of a big list alongside some indie sensibilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 00:00:19 UTC ]
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Sir Salman Rushdie to serialise book via email newsletter

The Booker Prize-winning author will serialise a new novella on the Substack newsletter publishing platform. Continue reading at BBC World

[ BBC World | 2021-09-02 16:07:25 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
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Yorkshire comic festival launches donation drive for libraries and schools

A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-08-21 00:12:55 UTC ]
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Indie Publishers Embrace Success

Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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The Enduring Appeal of Fictional Sisters: A Reading List

There’s something about literary sisters. Siblings offer a unique, complex, and compelling relationship for novelists to explore, so it’s no surprise that so many novels have sisters at their heart. From Jane Austen’s loveable Bennett sisters in Pride and Prejudice, and Louisa May Alcott’s... Continue reading at Literrary Hub

[ Literrary Hub | 2021-08-13 08:49:04 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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