List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


The First New York Times Book Review Best-Seller List

The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:10 UTC ]
More news stories like this | News stories tagged with: #best-seller lists #book review #times book


‘Dune’ has long divided the science fiction world. The new film won’t change that.

Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post

[ The Washington Post | 2021-10-21 13:13:42 UTC ]
More news stories like this | News stories tagged with: #frank herbert #magnum opus #denis villeneuve #science fiction


At Reimagining Bookstores, 'Provocations' Fuel Drive for Sustainable Bookselling

Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reimagining bookstores #publishing industry


You won’t find Dave Eggers’s new book on Amazon. That’s the most interesting thing about it.

“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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Succession at Scholastic Seemed to Be a Shock, Even to the New Chairwoman

The powerhouse children’s publisher, known for Harry Potter, had been passed from father to son until Iole Lucchese, a top executive, was given control. Continue reading at The New York Times

[ The New York Times | 2021-10-18 18:41:08 UTC ]
More news stories like this | News stories tagged with: #harry potter #top executive #scholastic


A woman won a million-euro writing prize . . . then turned out to be three men.

This week, the winner of the Planeta Prize, a Spanish 1-million-euro literary award, was announced: Carmen Mola, a famously private crime thriller writer. All that was known about Mola, often referred to as Spain’s “Elena Ferrante,” is that she was a university professor in her mid-40s living in... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
More news stories like this | News stories tagged with: #carmen mola #elena ferrante #university professor #planeta


Bluemoose launches non-fiction list

Bluemoose Books is launching a non-fiction list, starting with a book by Stu Hennigan which exposes "the abject poverty of an inner city trying to cope with the onset of the pandemic". Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 15:13:06 UTC ]
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Small minds: why a growth mindset is anathema to solving the climate crisis

The time for a business-as-usual approach to the climate has long since passed, argues author, academic and activist Timothy Morton, and urgent steps need to be take to maintain a planet we can not only survive on, but thrive on.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 20:35:24 UTC ]
More news stories like this | News stories tagged with: #climate crisis


Sally Rooney won’t release new bestseller in Israel, publisher says, intensifying debate on cultural boycott

The Irish author of "Beautiful World, Where Are You" has been open about her opposition to Israeli government policies. Continue reading at The Washington Post

[ The Washington Post | 2021-10-12 11:46:18 UTC ]
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Martin J. Sherwin, whose Oppenheimer biography won a Pulitzer, dies at 84

He partnered with Kai Bird to publish “American Prometheus,” one of three books he wrote on the Cold War and nuclear weapons. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 14:44:29 UTC ]
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How To Run A Successful Manga Club in Your School or Public Library

Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot

[ Book Riot | 2021-10-08 10:39:00 UTC ]
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Nobel Literature Prize 2021: Abdulrazak Gurnah on the moment he found out he won

Abdulrazak Gurnah found out about his win over the phone but initially thought it was a cold caller. Continue reading at BBC News

[ BBC News | 2021-10-07 22:36:48 UTC ]
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A Spooky, Witchy Reading List to Kick off Scary Season

Witches have always been a bit of figment and fact, appearing in some way in every culture and throughout history. They’ve been said to have supernatural healing abilities, calling back loved ones, precious livestock, and near-barren lands from the brink of demise. Further still they’ve crossed... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-01 08:49:55 UTC ]
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Pan Mac bookseller mentorship pilot hailed a success

Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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‘Lean Fall Stand’ opens with a literal cliffhanger you won’t soon forget

After a gripping opening, Jon McGregor’s novel turns into a meditation on language and caregiving. Continue reading at The Washington Post

[ The Washington Post | 2021-09-27 13:00:00 UTC ]
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Debuts and father-daughter pair revealed in Bloomsbury's spring lists

Debut novelist Leila Mottley and Orange Bakery founders Kitty and Al Tait are among the authors set to dazzle at Bloomsbury next spring.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 01:00:19 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #book market #picture books #children’s book